How can you negotiate sponsorships that involve social media promotion?

2 Research your sponsors

Once you have your goals in mind, you need to research your potential sponsors and find out what they are looking for, what they can offer, and what they have done before. You can use online tools, social media platforms, industry reports, and personal connections to gather information and insights. You want to find sponsors who share your vision, values, and audience, and who have experience or interest in social media promotion. You also want to avoid sponsors who might conflict with your message, ethics, or other sponsors.

4 Pitch your sponsors

When you have your packages ready, you need to pitch your sponsors and convince them to invest in your conference and your social media promotion. You can use email, phone, or video calls to reach out to your sponsors and present your proposal. You want to highlight the value and benefits of your conference and your social media promotion, such as increasing brand awareness, generating leads, building relationships, and enhancing reputation. You also want to address any questions or concerns your sponsors might have, such as the cost, the return on investment, the audience size and quality, and the metrics and reports.

5 Negotiate the terms

If your sponsors are interested in your proposal, you need to negotiate the terms and conditions of your sponsorship agreement. You want to be flexible and open to feedback, but also confident and assertive about your value and goals. You can negotiate the price, the duration, the deliverables, the exclusivity, and the expectations of your sponsorship deal. You can also negotiate the details of your social media promotion, such as the frequency, the format, the content, and the tone of your posts, stories, or videos. You want to create a clear and fair contract that outlines the roles, responsibilities, and rights of both parties.

6 Execute and evaluate

After you have signed the contract, you need to execute and evaluate your sponsorship and your social media promotion. You want to deliver on your promises, communicate regularly, and maintain a good relationship with your sponsors. You also want to monitor and measure the results and impact of your social media promotion, such as the reach, the engagement, the sentiment, and the conversions. You can use analytics tools, surveys, or feedback forms to collect and analyze data and feedback. You want to share your findings and insights with your sponsors and show them the value and benefits of your partnership.