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How can you be more adaptable in Internal Communications?

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Internal communications is a vital skill for any organization, especially in times of change and uncertainty. It helps to align employees, foster collaboration, and build trust. But how can you be more adaptable in internal communications? How can you adjust your messages, channels, and strategies to suit different situations and audiences? Here are some tips to help you become a more flexible and effective internal communicator.

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Hemchandra Shetty

LinkedIn Top Business Strategy Voice | LinkedIn Top Content Development Voice | Stakeholder Communications | Reputation…

1 Know your purpose

Before you craft any internal communication, you need to have a clear idea of what you want to achieve. What is the main goal of your message? How do you want your audience to feel, think, or act after reading or hearing it? Having a clear purpose will help you to tailor your tone, style, and content to match your intention and avoid confusion or ambiguity.

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Hemchandra Shetty

LinkedIn Top Business Strategy Voice | LinkedIn Top Content Development Voice | Stakeholder Communications | Reputation Management | Strategic Communications | PR | Crisis Communications | Media Relations
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Policies of every company differ considerably and to be more adaptable in Internal Communications, each one has to understand your purpose to align your strategies. Know your audience to tailor your messages effectively. Be aware of the context to ensure relevance, which is commonly based on gauging the anticipation and addressing any potential issues, risks, or opportunities. Regularly gather and analyze feedback for continuous improvement. Utilize appropriate tools to enhance communication efficiency, as they are the resources and platforms that you use to create, deliver, and manage your communication. Determine and identify your limits to avoid overstretching, burnout, stress, and frustration to ensure sustainable performance.

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2 Know your audience

Another key factor to consider is your audience. Who are you communicating with? What are their needs, preferences, and expectations? How do they like to receive information? What are their pain points, challenges, and opportunities? By knowing your audience, you can adapt your communication to suit their level of knowledge, interest, and engagement. You can also use the appropriate channel, format, and frequency to reach them effectively.

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Philip Mukusya

MPRSK|MMCK|Asst. Manager-Community Relations-KenGen| Believer in Communities Prosperity|EIA&A|Events Organizer and a Photographer.
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Knowing the environment in which your audience operates in helps in adapting communication for maximun impact. Understaning the cultural and socio-economic activities of the audiences helps in crafting acceptable communication. Societies are progressive by nature, if communication is designed to prospers a society, solve there immediate challenges and prepare them for the future, such communication is adapted to the society.

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3 Know your context

The context of your communication is also important to be adaptable. What is the current situation or environment that you are communicating in? What are the external or internal factors that may affect your message or your audience? How can you anticipate and address any potential issues, risks, or opportunities? By knowing your context, you can adjust your communication to suit the tone, urgency, and relevance of the situation. You can also provide the necessary background, evidence, or support for your message.

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4 Know your feedback

One of the best ways to be more adaptable in internal communications is to seek and use feedback. Feedback can help you to measure the effectiveness of your communication, identify areas of improvement, and learn from your mistakes. You can also use feedback to understand your audience better, discover their needs, concerns, and opinions, and build rapport and trust. You can seek feedback through various methods, such as surveys, polls, quizzes, comments, or conversations.

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5 Know your tools

Finally, to be more adaptable in internal communications, you need to know your tools. Tools are the resources and platforms that you use to create, deliver, and manage your communication. They can include email, intranet, social media, video, podcasts, newsletters, blogs, or webinars. You need to know how to use your tools effectively, efficiently, and creatively. You also need to know how to choose the right tool for the right purpose, audience, and context.

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6 Know your limits

Being adaptable in internal communications does not mean that you have to do everything or please everyone. It means that you have to be flexible and responsive, but also realistic and strategic. You need to know your limits, such as your time, budget, capacity, and authority. You also need to know how to prioritize, delegate, collaborate, and say no when necessary. By knowing your limits, you can avoid burnout, stress, and frustration, and focus on what matters most.

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Jorge Alberto Pirela Vegas

Politólogo/ Formulación de Políticas de Gobierno Abierto/ Asuntos Gubernamentales en empresa privada/locador de servicio.
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Estoy muy de acuerdo, ser adaptable, pero no complacer a otras áreas, sucedió mucho en pandemia, se veía mucho el sistema rotaciones en Perú, en otro países no tengo conocimiento, además, proponerse en poco tiempo, por lo que estás en el puesto y luego si es posible, ayudar a otros. Pero el fin, si lo vemos en una perspectiva de ventas, cumplir las ventas o los servicios, ganancia en dólares, a la final, es lo que le interesa a la empresa

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you be more adaptable in Internal Communications?

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3

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1 Know your purpose

2 Know your audience

3 Know your context

4 Know your feedback

5 Know your tools

6 Know your limits

7 Here’s what else to consider

Internal Communications

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How can you be more adaptable in Internal Communications?

1

2

3

4

5

6

7

1 Know your purpose

2 Know your audience

3 Know your context

4 Know your feedback

5 Know your tools

6 Know your limits

7 Here’s what else to consider

Internal Communications

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