How can you measure the visual impact of print production?

2 Resolution and sharpness

Another aspect of print production is resolution and sharpness, or how clear and detailed your printed images and texts are. Resolution and sharpness can be influenced by the pixel density, the image format, the compression level, and the printing method. To measure resolution and sharpness, you can use a resolution chart, a printed image that contains different patterns and shapes that test the ability of your printer to reproduce fine details. A resolution chart can help you determine the optimal resolution and print size for your images, as well as identify any printing errors or defects.

3 Contrast and brightness

A third aspect of print production is contrast and brightness, or how well your printed materials balance the light and dark areas and create a visual hierarchy. Contrast and brightness can be affected by the paper type, the ink quality, the lighting condition, and the viewing angle. To measure contrast and brightness, you can use a contrast ratio, a numerical value that expresses the difference between the brightest and the darkest colors on your print. A contrast ratio can help you adjust the tonal range and exposure of your images, as well as enhance the readability and visibility of your texts.

4 Layout and typography

A fourth aspect of print production is layout and typography, or how well your printed materials organize and present your content and style. Layout and typography can be influenced by the page size, the margin, the alignment, the spacing, and the font choice. To measure layout and typography, you can use a grid system, a set of guidelines that help you arrange and align your elements on your print. A grid system can help you create a consistent and harmonious layout, as well as improve the legibility and aesthetics of your typography.

5 User feedback

A fifth aspect of print production is user feedback, or how well your printed materials meet the needs and expectations of your target audience. User feedback can be obtained by conducting surveys, interviews, tests, or observations with your potential or actual customers. User feedback can help you evaluate the relevance and appeal of your message and design, as well as identify any areas of improvement or modification.

6 Visual impact score

A sixth aspect of print production is visual impact score, or how well your printed materials stand out and attract attention in a competitive environment. Visual impact score can be calculated by using a tool such as the Visual Impact Analyzer, a software that analyzes the visual attributes and performance of your print. The Visual Impact Analyzer can help you compare your print with other similar products, as well as generate a score and a report that indicate the strengths and weaknesses of your print production.