The final step is to calculate your security testing ROI. To determine the value and impact of your security testing, you need to quantify the benefits and costs and compare them. Formulas and models can assist in estimating the ROI of your security testing, such as ROI = (Benefits - Costs) / Costs. Benefits include the number of vulnerabilities fixed multiplied by the average cost per vulnerability, as well as the number of security incidents avoided multiplied by the average cost per incident, plus the number of customers retained or acquired multiplied by the average revenue per customer. Costs include time multiplied by an hourly rate, tools and licenses, training and certification, and other expenses. Additionally, qualitative and intangible benefits and costs should be considered, such as customer loyalty, brand reputation, competitive advantage, and regulatory compliance.