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Last updated on 2024年5月23日

How can you measure the impact of lateral thinking on your strategy?

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Lateral thinking is the ability to generate novel and creative solutions by looking at a problem from different perspectives, challenging assumptions, and making connections between seemingly unrelated concepts. It is a valuable skill for any strategist who wants to innovate, adapt, and create value in a complex and dynamic environment. But how can you measure the impact of lateral thinking on your strategy? How can you assess whether your lateral thinking efforts are leading to better outcomes and performance? In this article, we will explore some ways to answer these questions and improve your strategic thinking skills.

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Ricardo Chang

| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor
Denise Farquharson

Emotional Intelligence Coach & Speaker / Engagement & Culture Devpt Mgr?? Author ?? Facilitator

1 Define your goals and criteria

Before you can measure the impact of lateral thinking on your strategy, you need to define what you want to achieve and how you will evaluate your progress. Depending on the context and purpose, goals and criteria may vary, but some common ones are solving a problem or challenge, generating new ideas or opportunities, improving customer satisfaction or loyalty, increasing revenue or market share, reducing costs or risks, enhancing efficiency or quality, and creating social or environmental impact. With these goals and criteria in mind, you can use them as a baseline and benchmark to compare your results with and without lateral thinking.

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Ricardo Chang

| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor
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Para medir el impacto del pensamiento lateral en tu estrategia, compara los resultados obtenidos con los objetivos y expectativas establecidos. Evalúa si el pensamiento lateral ha contribuido a alcanzar los objetivos estratégicos y si ha generado un impacto positivo en el desempe?o general de tu estrategia.

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Dr. Angelina Davis

Coach for Consultants | Business Strategist | Ghostwriter | Helping women consultants go from invisible to influential sought-after experts by creating standout brands that attract premium clients with ease.
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Lateral thinking is about seeing the broader landscape and understanding how various elements interplay to affect your target outcomes. By establishing the right strategic partnerships, you can tap into expertise that complements your objectives. Say you've been laser-focused on revenue. By collaborating with a user or client experience expert, you shift your attention to client satisfaction. In doing so, you might discover that enhancing the client experience indirectly boosts your bottom line. So, it's not just about direct revenue drivers; it's about understanding and leveraging interconnected factors.

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2 Use qualitative and quantitative methods

To measure the impact of lateral thinking on your strategy, you need to use a combination of qualitative and quantitative methods. Qualitative methods are useful for capturing the process and the experience of lateral thinking, such as observing and documenting how ideas are generated and evaluated, conducting interviews or surveys with team members, customers, or stakeholders to get their feedback and insights, analyzing the content and quality of ideas using criteria such as originality, feasibility, relevance, and value, and reflecting on your own learning and development as a lateral thinker. Quantitative methods can measure the outcomes and performance of lateral thinking by tracking key indicators related to goals and criteria, conducting experiments or tests to compare the effectiveness of ideas with alternative or conventional ones, and calculating the ROI or CBA of lateral thinking initiatives.

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Denise Farquharson

Emotional Intelligence Coach & Speaker / Engagement & Culture Devpt Mgr?? Author ?? Facilitator
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A good example I've also seen is in three ways. 1. Capturing qualitative checks on what you start to hear - evidence of the lateral thinking, innovation and ideas coming to life. 2. What you see - how others are taking the lateral thinking idea and adding more perspective to it. 3. Lastly, what others are doing - based on the ideas and actively delivering on that strategy.

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Ricardo Chang

| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor
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Puedes medir el impacto del pensamiento lateral en tu estrategia utilizando tanto métodos cualitativos como cuantitativos. Los métodos cualitativos pueden incluir encuestas, entrevistas y análisis de casos, mientras que los métodos cuantitativos pueden implicar el seguimiento de métricas específicas y el análisis de datos numéricos.

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3 Seek feedback and improvement

In order to measure the impact of lateral thinking on your strategy, it is essential to seek feedback and improvement. Asking for constructive criticism and suggestions from your team members, customers, or stakeholders can be beneficial. You can also use tools or frameworks such as SWOT analysis, SMART goals, or PDCA cycle to review and refine your strategy. Joining communities or networks of lateral thinkers who can inspire, challenge, and support you is another great way to gain feedback and improvement. Additionally, seeking mentors or coaches who can guide, advise, and mentor you is a great idea. Reading books or articles, watching videos or podcasts, or taking courses or workshops on lateral thinking and related topics is also a great way to stay up-to-date on the latest developments in the field. Lateral thinking should be seen as a continuous practice that requires curiosity, openness, and experimentation in order to measure its impact on your strategy. Doing so will not only demonstrate its value but also improve your strategic thinking skills and achieve your goals.

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Dr. Angelina Davis

Coach for Consultants | Business Strategist | Ghostwriter | Helping women consultants go from invisible to influential sought-after experts by creating standout brands that attract premium clients with ease.
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To gauge the impact of lateral thinking, start by setting a baseline before rolling out any new initiative. Ensure you're introducing only one change at a time to clearly see its effect. This involves a cycle of data collection, evaluation, and refinement. Engaging collaborative partners for both ideation and feedback deepens insights, enabling more informed adjustments for future improvements.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ricardo Chang

| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor
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Para medir el impacto del pensamiento lateral en tu estrategia, puedes utilizar métodos cualitativos y cuantitativos, evaluar el cambio en la creatividad y la innovación, analizar el rendimiento y los resultados, y comparar con objetivos y expectativas establecidos

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How can you measure the impact of lateral thinking on your strategy?

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1 Define your goals and criteria

2 Use qualitative and quantitative methods

3 Seek feedback and improvement

4 Here’s what else to consider

Strategy

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How can you measure the impact of lateral thinking on your strategy?

1

2

3

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1 Define your goals and criteria

2 Use qualitative and quantitative methods

3 Seek feedback and improvement

4 Here’s what else to consider

Strategy

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