登录查看更多内容

How can you measure the impact of a franchise email campaign?

由人工智能和领英社区提供技术支持

Email marketing is a powerful tool for franchise businesses, as it can help you communicate with your customers, promote your products and services, and generate leads and sales. But how do you know if your email campaigns are effective and delivering the results you want? In this article, we will show you how to measure the impact of a franchise email campaign using key metrics and best practices.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Elis Almeida

Top Voice Comunnity Mentoria, Franchising e Treinamento e Desenvolvimento | Sócia e COO na rede RHF Talentos |…

1 Define your goals and objectives

Before you launch any email campaign, you need to have a clear idea of what you want to achieve and how you will measure your success. Your goals and objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, you might want to increase your open rate by 10% in the next month, or generate 50 new leads from your email newsletter in the next quarter. Having SMART goals and objectives will help you plan your email campaign strategy, content, and design, as well as track your progress and performance.

添加您的观点

Rafael Gmeiner

Jornalista e produtor de conteúdo. Diretor na Agência VitalCom, editor no site Mundo das Franquias, editor-chefe para a Analice Nicolau e na Agência AN Connect; e sócio-diretor de Expans?o e Marketing na Frida Under
举报内容
Todo e qualquer projeto parte do pressuposto em ter um planejamento adequado. Na Comunica??o, de modo geral, este processo inicia-se com a cria??o do público-alvo e da(s) persona(s) e, na sequência, o plano estratégico de Comunica??o, com as a??es efetivas para atrair este público. E, nessa hora, utilizar ferramentas e estruturas de vendas, como a metodologia SMART e SWOT, s?o fortes elementos para que suas campanhas, n?o só de email, tenham sucesso. Além disso, é essencial contar com ferramentas de gest?o de Marketing para auxiliar nos envios e mensura??o de resultados.

已翻译

赞

2 Choose your key performance indicators (KPIs)

Once you have your goals and objectives, you need to select the key performance indicators (KPIs) that will help you measure the impact of your email campaign. KPIs are metrics that reflect how well you are achieving your goals and objectives. For example, if your goal is to increase open rate, then the KPI might be the percentage of recipients who open your email. If the goal is to generate new leads, then the KPI might be the number of subscribers who fill out a form or click on a call-to-action button. Common KPIs for email marketing include open rate (the percentage of recipients who open your email), click-through rate (the percentage of recipients who click on a link in your email), conversion rate (the percentage of recipients who complete a desired action), bounce rate (the percentage of emails that are rejected by the recipient's server or inbox), unsubscribe rate (the percentage of recipients who opt out of receiving your emails), and return on investment (the ratio of revenue generated by your email campaign to the cost of running it).

添加您的观点

3 Use an email marketing platform or tool

To measure the impact of your email campaign, you need to use an email marketing platform or tool that can collect and analyze the data from your email campaigns. There are many email marketing platforms or tools available, such as Mailchimp, Constant Contact, HubSpot, or AWeber. These platforms or tools can help you create, send, and track your email campaigns, as well as provide you with reports and insights on your email marketing performance. You can also integrate your email marketing platform or tool with other tools, such as Google Analytics, CRM software, or landing page builders, to get a more comprehensive view of your email marketing impact.

添加您的观点

Elis Almeida

Top Voice Comunnity Mentoria, Franchising e Treinamento e Desenvolvimento | Sócia e COO na rede RHF Talentos | Psicóloga | Mentora de Negócios | Gest?o de Equipe | Lideran?a | T&D | Avalia??o Psicológica | RH | Franquia
举报内容
Na minha experiência profissional já trabalhei com Mailchimp, HubSpot e, atualmente, estamos trabalhando com o RD Station. O fato de utilizar uma ferramenta para envio de e-mails possibilita analisar os indicadores e ades?o do conteúdo enviado como, por exemplo, quem acessou ou n?o o e-mail e quantas vezes clicou para leitura.

已翻译

赞
Rafael Gmeiner

Jornalista e produtor de conteúdo. Diretor na Agência VitalCom, editor no site Mundo das Franquias, editor-chefe para a Analice Nicolau e na Agência AN Connect; e sócio-diretor de Expans?o e Marketing na Frida Under
举报内容
Exemplificando, no meu dia a dia, utilizo a plataforma RD Station, que me tende em todos os processos de marketing digital e CRM. Ent?o, além de montar e enviar minhas campanha, pela ferramenta, consigo receber e categorizar meus leads de forma automática, que pode ser compartilhados com as equipes de vendas, com aproveitamentos de todos os insights possíveis e imagináveis, já que podemos, também, integrar contas de Google Analytics, redes sociais e site. Por tanto, uma ferramenta completa, que facilita todo nosso processo de comunica??o digital e no envio de campanhas de e-mail.

已翻译

赞

4 Compare your results with benchmarks and averages

To evaluate the impact of your email campaign, you need to compare your results with benchmarks and averages. Benchmarks and averages are the standard or expected values for your email marketing metrics, based on industry, niche, or audience. For example, the average open rate for email marketing across all industries is 18%, according to HubSpot. However, the average open rate for the franchise industry might be different, depending on factors such as the type of franchise, the size of the email list, the frequency of the email, and the quality of the content. You can find benchmarks and averages for your industry or niche from various sources, such as email marketing platforms, blogs, reports, or surveys. By comparing your results with benchmarks and averages, you can see how your email campaign performs relative to your peers or competitors, and identify areas of improvement or optimization.

添加您的观点

Paul Ehlinger

Helping multi-location brands manage social media with AI
举报内容
A great way to benchmark is to work with your peers or folks within franchising trade organizations. They'll have real life experience and understanding of what makes for great, good, ok, and bad campaign performance.

已翻译

赞

5 Test and optimize your email campaign

To improve the impact of your email campaign, you need to test and optimize your email campaign. Testing and optimizing your email campaign means experimenting with different elements of your email, such as the subject line, the sender name, the content, the design, the layout, the images, the links, the call-to-action, the timing, and the frequency, to see which ones generate the best results. You can use methods such as A/B testing or split testing to compare different versions of your email and measure their impact on your KPIs. For example, you might test two different subject lines to see which one has a higher open rate, or two different call-to-action buttons to see which one has a higher conversion rate. By testing and optimizing your email campaign, you can increase your email marketing impact and achieve your goals and objectives.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Franchising

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you measure the impact of a franchise email campaign?

1

2

3

4

5

6

1 Define your goals and objectives

2 Choose your key performance indicators (KPIs)

3 Use an email marketing platform or tool

4 Compare your results with benchmarks and averages

5 Test and optimize your email campaign

6 Here’s what else to consider

Franchising

给文章评分

感谢您的反馈

更多Franchising相关文章

更多相关阅读内容

How can you measure the impact of a franchise email campaign?

1

2

3

4

5

6

1 Define your goals and objectives

2 Choose your key performance indicators (KPIs)

3 Use an email marketing platform or tool

4 Compare your results with benchmarks and averages

5 Test and optimize your email campaign

6 Here’s what else to consider

Franchising

给文章评分

感谢您的反馈

查看其他技能