How can you measure content ROI across different languages and geographies?

1 Define your goals and metrics

Before you start measuring content ROI, you need to define your goals and metrics for each language and geography you want to target. What are the specific outcomes you want to achieve with your content, such as traffic, leads, conversions, or revenue? How will you measure these outcomes, such as cost per lead, conversion rate, or customer lifetime value? How will you segment and compare your results by language and geography, such as using Google Analytics, HubSpot, or other tools? Having clear and consistent goals and metrics will help you evaluate your content performance and ROI.

2 Create and distribute your content

Once you have your goals and metrics, you need to create and distribute your content according to your language and geography strategy. This means creating content that is relevant, engaging, and optimized for your target audience, using keywords, formats, tone, and cultural nuances that resonate with them. It also means distributing your content through the right channels, such as social media, email, or paid ads, using language-specific and geo-targeted campaigns. Creating and distributing your content in this way will help you reach and attract your ideal leads.

3 Analyze and optimize your content

After you create and distribute your content, you need to analyze and optimize your content based on your goals and metrics. This means using tools and reports to track and measure your content performance and ROI across different languages and geographies, such as impressions, clicks, leads, conversions, or revenue. It also means identifying and testing what works and what doesn't, such as headlines, images, calls to action, or landing pages, using A/B testing, surveys, or feedback. Analyzing and optimizing your content in this way will help you improve and scale your content ROI.

4 Use a framework and examples

To help you measure content ROI across different languages and geographies, you can use a framework and some examples to guide you. One framework you can use is the Content Marketing ROI Formula, which calculates your content ROI as follows: Content ROI (%) = (Revenue from content - Cost of content) / Cost of content x 100 Using this formula, you can compare your content ROI for each language and geography you target, and see how they relate to your overall content ROI. For example, if your content revenue from English-speaking leads is $10,000, your content cost for English is $2,000, and your total content cost is $5,000, your content ROI for English is: Content ROI for English (%) = ($10,000 - $2,000) / $2,000 x 100 = 400% And your overall content ROI is: Overall content ROI (%) = ($10,000 - $5,000) / $5,000 x 100 = 100% Using this framework and example, you can measure and compare your content ROI across different languages and geographies, and see where you can optimize your content strategy.

Measuring content ROI across different languages and geographies is not easy, but it is essential for your lead generation success. By following these steps and using these tools, you can track and improve your content performance and ROI, and reach and convert more leads across the globe.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?