How can you market library services to non-users?

Attracting non-library users to the library involves understanding their needs, interests, and potential barriers to library use. My favorite way is to do community outreach. This can be a great opportunity to reach out to those that have never visited the library Engaging with the community also opens up avenues to meeting other organizations and creating new partnerships. If you are looking to reach out to diverse groups and find underserved communities, outreach is also the way to go. The best way to do this is to host events outside the library, such as book fairs, storytelling sessions in parks, or pop-up libraries at community events.

The target audience depends on type of library, public libraries, Academic libraries, special libraries, research libraries etc all have different target audience.for example if it academic libraries in higher education such as universities and colleges the target audience are the students and faculty members and based on that we need to identify various service which can be promoted in a better way using various channels.

Attend local events, fairs, and community gatherings to promote library services. Establish partnerships with schools, community centers, and businesses to increase visibility.

Engage with non-users on social media platforms where they spend their time. Share interesting content, library events, and resources to attract their attention.

The cornerstone of marketing library services is understanding your target audience. Utilize data from surveys, interviews, and census reports to segment demographics, needs, preferences, and behaviors. Whether targeting young families, seniors, students, immigrants, or job seekers, customization is key. Tailor messages, channels, and offers to resonate with your audience, addressing their specific pain points. This strategic approach enhances engagement and fosters meaningful connections, ensuring that library services effectively meet the diverse needs of the community.

Information literacy sessions are a great way to reach to a larger target audience and these workshops can boost the usage among the users and promote the library in a big way. Classroom teaching environment with practical hand on experience of using various services including database searching and getting accustomed to the other databases can help in increasing all services..several exercises can be given to boost the usage and make the users comfortable with all the research and academic databases. Creating a bibliograpy can realy help in boosting their research capabilities. as it encompasses literature search, citation, identifying type of sources and differentiating them, filtering results, use of boolean operators and much more.

Parcerias com Empresas Locais: Estabelecendo parcerias com empresas locais para oferecer divulga??o da biblioteca em suas instala??es, livros de literatura, espa?os a serem utilizados. Programas de Leitura Online: Oferece programas de leitura online ou clubes de discuss?o virtual para alcan?ar pessoas que preferem acessar recursos digitais.

create Compelling Messaging: Develop marketing materials that highlight the unique value proposition of the library and how it can address the needs of non-users. Focus on benefits such as access to resources, educational opportunities, community events, and entertainment options.

Highlight the best practice of the library. Attractive appealing and concise proposition can help highlighting the library's services.

Taking a compelling value proposition to the community, rather than passively waiting for the community to discover the library is necessary to connect with the community. No longer is it the case that the library is the only information source for most people. That value message must be tailored to the particular audience and their need using clear, concise, common language. Being transparent about the library being a valuable assistant in achieving a user's need and that such achievement will need to be a team effort is crucial. Such transparency and honesty will create clear and reasonable expectations on the part of a user, ultimately building trust in the library, culminating in turning the non-user into a returning guest.

The key channels include orientations, workshops, information literacy sessions in a class room setting either online or in physical mode. Apart from this library services can be promoted in a big way using social media channels such as Instagram, Snapchat, Facebook, tiktok and others. The LMS system, chatbot with AI capabilites can be integrated within the library Web page. Other channels can be used is emails, announcement on official websites, noticeboards and organising book week, book club, book fairs, author visits all can promote library services and products.

Extension services like library resource quizzes, conducting book talks by the author of best-circulating books, library orientation etc. are helpful to connect the users with the library and make the users more attractive to use library spaces.

Various channels include library Web page, library portal, social media presence on Facebook, Instagram, Snapchat, tiktok,YouTube among others can really make a big difference in promoting library. Organising book fair, reading week, book club, debates , author visits can also bring about greater interest in the target audience. Apart from that regular channels such as emails, LMS can also help in promoting library as both current awareness service and selective dessimination services can be provided to the patrons. Also AI embedded services in various databases can cater to the information needs of individual users.

Desde el 2020 las bibliotecas han puesto como objetivo primordial utilizar las redes sociales como estrategia de marketing. Para ello se usan redes como titok, o Instagram donde se puede programar el contenido. Ahora mismo no solo se comparten los carteles de actividades literarias, talleres de bebeteca, sino que se crean videos donde los bibliotecarios participan recomendando lecturas.

Librarian can introduce exciting/fun activities that can catch the attention of their target audience and draw them to use the library and its resources. These activities will depends on the type of library users. School library: Introduction of games like chess, monopoly etc, read aloud, Readers' club , celebration of World Book Day. etc Special Library: Library exhibition, Current Awareness Service, Online Reference service etc Academic Library: Book fair, Oratory/Speech given day, Given Award to the most active faculty in respect to how they handle information materials . Public library: Provision for Cinema where historical and informative films can be watched, adult literacy program can be introduced in developing countries.

MOUs with different universities. Being part of consortium, attending different conferences, conducting workshops, seminars, webinars, listing your catalog on OCLC can also lead to greater visibility of your library services and ita various products.

Collaborating with a variety of organizations, groups, non-profits, county/city departments, etc. is a great way to align your mission and vision with others in the community that have goals and services similar to your own. It's important to make sure that the partnership and or collaboration is beneficial for everyone involved. Think outside of the box and work outside of the brick and mortar building to meet the community where they are.

Collaborate with community partners: Partner with local organizations, schools, and businesses to promote library services to their members or customers. This can help expand the reach of your marketing efforts and introduce the library to new audiences.

Librarian can use the library statistics record to evaluate the effectiveness of his/her method. In other to determine if the number of average user per week before introducing various library marketing methods has increased over a period of time.

Your circulation stats and your visit stats are what keeps the ball running. From demographics to material usage, it can give you a picture on how you can improve and use it to an advantage. Also, patron surveys and feedbacks are also a welcome addition to the improvement of the library’s space, whether verbal or written.

The important thing is to serve your audience. Whenever you are asked for a materiak you don't have, you must indicate who has it. In the case the item is pertinent you must get it. Discard items non pertinent or infrausef

Many years ago, a mentor told me, "If you can't count it, it doesn't count." In other words, keep a record of every outreach in which library staff participate. Collect detailed statistics and facts: what kind of outreach event was this; how many people attended and how many were approached by the library staff; was it an adults-only affair or a family friendly event? But, beyond numbers and facts, keep a record of outcome-based evidence as well: did staff attending a community event generate an increase in foot traffic at the library? Did a library attended event or library sponsored program generate more interest in any of the library's collections or more use of library services? Did users share anecdotes of how the library helped them?

Marketing libraries is different in the age artificial intelligence. We serve a new purpose in offering “authentic” information experiences. Librarians offer general library users of all ages critical thinking on a variety of resources. Perhaps this is our most important function whether it is marketed or not. What we market is how we are authentic in our holdings and relevant to community needs.

When I was a children's librarian visiting public elementary schools in my library's service area, I would leave each group of kids I spoke with a "secret code number" they were charged with remembering and when they next came by the library (or visiting for the first time), if they told me the "secret code number," they'd learn its meaning and earn a prize for their efforts. The number was a Dewey Decimal Number representative of my visit (e.g. during Black History Month visits, the number may be in the 360s or 970s). Prizes might be a card holder or pencil with the library's logo. This worked well, especially with the 3rd - 5th graders, bringing interested kids to the library and even learning a little about Dewey Numbers!

You have to look after, your PR and attitude. Most important at the library. Nowadays, people are doing things in a rush, so they are using the same method as at the library. You can change everyone with your PR and attitude ??

Conducting workshop within the community to enlight users on the availability of the resources as well as identifying their needs. Offer resources into varieties of formats as users have different taste. Ensuring that rules and regulations are attractive encouraging many users develope the attitude of using the resources. Facitate effective and efficient networks to ensure access at different time frame that suits the users.