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How can you manage unrealistic client requests in web design?

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As a web designer, you may encounter clients who have unrealistic or unreasonable expectations for their projects. They may ask for features that are too complex, too costly, or too time-consuming to implement. They may also change their minds frequently, demand constant revisions, or ignore your professional advice. How can you manage these situations without compromising your quality, reputation, or sanity? Here are some tips to help you deal with unrealistic client requests in web design.

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1 Understand the problem

The first step to managing unrealistic client requests is to understand why they are making them. Sometimes, clients may have a genuine lack of knowledge or experience about web design, and they may not realize the implications of their requests. Other times, they may have unrealistic expectations based on competitors, trends, or personal preferences. They may also have communication issues, such as unclear goals, vague instructions, or conflicting feedback. By identifying the root cause of the problem, you can tailor your response accordingly.

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Professor Yogesh K Dwivedi

Distinguished Professor
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Managing unrealistic client requests in web design involves setting clear expectations and agreeing on requirements from the start. Communicate your expertise and limitations clearly, and educate clients about the feasibility and implications of their requests. Offer practical alternatives that align with their goals while being technically and financially viable. Regularly update them on progress and challenges, fostering an environment of trust and collaboration.

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Mohaimen Hassan

Software Engineer | Formerly Engineering @ Deloitte, Quadratica, Lassonde School of Engineering
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Take a look into "requirements engineering." To solve a a problem right, you must first solve the right problem - this means trying to deeply understand what the problem is. This is crucial especially in the field of web design as clients are focused on the solution that they have in mind. For example, a client might say "users are complaining that I do not have a dark mode" - maybe the actual concern is the main page not having a good colour contrast to begin with.

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2 Educate the client

The next step is to educate the client about the web design process, the scope of the project, and the limitations of the resources. You can use various methods to explain your rationale, such as mockups, wireframes, prototypes, or case studies. You can also show them examples of similar or successful websites, and highlight the best practices and standards of web design. The goal is to help the client understand the value of your work, the trade-offs of their requests, and the consequences of their decisions.

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Victor Polisetty

Prev. @ DoorDash, Coinbase, LinkedIn, Amazon
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In my experience, clients in a lot of circumstances are non technical so they do not understand how much time certain changes will take. This is understandable, and it is important to let the client know that certain changes that may seem simple at a surface level, may take a lot of time due to how code is implemented.

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3 Negotiate the terms

The third step is to negotiate the terms of the project with the client, and establish clear and realistic expectations. You can use a contract, a proposal, or a statement of work to define the scope, timeline, budget, deliverables, and revisions of the project. You can also set boundaries and rules for communication, feedback, and approval. The key is to be firm and confident, but also flexible and respectful. You can offer alternatives, compromises, or incentives to the client, but also stand your ground when necessary.

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4 Document everything

The fourth step is to document everything related to the project, and keep a record of all the communication, feedback, and changes that occur. You can use tools such as email, chat, project management software, or invoices to track and store the information. You can also use screenshots, videos, or reports to demonstrate your progress and achievements. The purpose is to avoid misunderstandings, disputes, or scope creep, and to have evidence to support your claims or arguments.

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Rique Orozco

Senior Software Engineer | Teaching Assistant | AI Researcher
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Documentation of requirements, project flow, successes, failures and edits to the project is crucial when dealing with clients. There are times where the client may not know exactly what they want, but they can tell you what they like and don't like. It's important to understand both your time and your client's time is valuable; so be ready with reports, mockups, info-graphs, emails of previous discussions and more, to not only verify everyone is on the same page, but that you and the client are both comfortable moving forward.

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5 Communicate effectively

The fifth step is to communicate effectively with the client throughout the project, and maintain a positive and professional relationship. You can use various channels and formats to communicate, such as phone, video, text, or face-to-face. You can also use different styles and tones to communicate, such as formal, informal, friendly, or assertive. The aim is to build trust, rapport, and respect with the client, and to manage their expectations, emotions, and feedback.

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Perly Dahan

Prev @ Warner Bros. Discovery | VP @ JJ CSS | GFACT | GSEC | GCTI | National Cyber Scholar with honors | Cybersecurity student | RTC | WiCyS | GWC
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We often hear to keep the client happy, but you can't always meet every expectation. Building a relationship with the client over the project is a great way to keep that connection without needing to necessarily meet every single expectation the client throws at you, and the best way to establish a relationship is through effective communication. Keep it clear, show you care, and make good on what you say you'll deliver. Not only will you build a connection, but they will most likely come back to you and recommend your services.

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6 Learn from the experience

The sixth and final step is to learn from the experience of dealing with unrealistic client requests, and improve your skills and processes for future projects. You can use feedback, reviews, or surveys to evaluate your performance, satisfaction, and reputation. You can also use reflection, analysis, or research to identify your strengths, weaknesses, and opportunities. The idea is to grow as a web designer, and to avoid or prevent similar situations in the future.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you manage unrealistic client requests in web design?

1

2

3

4

5

6

7

1 Understand the problem

2 Educate the client

3 Negotiate the terms

4 Document everything

5 Communicate effectively

6 Learn from the experience

7 Here’s what else to consider

Computer Science

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How can you manage unrealistic client requests in web design?

1

2

3

4

5

6

7

1 Understand the problem

2 Educate the client

3 Negotiate the terms

4 Document everything

5 Communicate effectively

6 Learn from the experience

7 Here’s what else to consider

Computer Science

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