How can you manage a team of influencers in Creator Economy?

An example I've seen is while working with a group of content creators, we made them understand that our Target Audience was mothers who are looking for Schools offering STEAM/STEM education for children. With the goal clear, we worked together the KPIs and number on the lines of expected reach, expected impression and expected landing page visits.

The best way to find the top influencers for your niche is to search for your brand name or your competitors' names on various social media platforms. Many influencers discuss products without being paid, and if they already like your product or the product category, you'll have a better chance of securing a high-quality collaboration and an audience that is accustomed to those topics and interested in them.

Selecting influencers is a nuanced process. It's not just about their follower count, but their relevance and resonance with your audience. Identify influencers who align with your brand's values and voice. Additionally, consider personal referrals and success stories to ensure a genuine and effective partnership. I think an influencers best reference of work is what their comment sections look like. Is there active discourse, is there people standing up for them in the comments. A creators comment section is truly a goldmine.

An influencer is not a billboard; first and foremost, they are content creators. When working with an influencer, it's essential to view them as such. You can (and should) provide them with guidelines, but you must allow them some creative freedom. They are in the best position to create content that resonates with their audience and goes beyond traditional advertising. If you show that you're listening to them, open to their ideas, and working toward a common goal, it will greatly contribute to building a trusting relationship.

Die Kooperationen bei denen ich mit den Ansprechpartnern eine Kommunikation über das Notwendige hinaus führe, macht mir als Manager auch einfach am meisten Spa?. Wir sind beides Experten in der Branche, der Kunde mit der Brand-Sicht und ich aus der Creator-Sicht. Wenn wir beide zusammen arbeiten und uns über unser Wissen, Trends und Erfahrungen austauschen, gewinnen wir beide mehr dazu und arbeiten effektiver zusammen. Klar, man kann nichts erzwingen und ob man sich anfreundet ist auch die Frage, aber ein ehrliches Interesse an der anderen Person ist durchaus umsetzbar und f?rderlich.

An example of this is how we worked upon PepsiCo Lay's and Cheetos in Pakistan (AMESA region). There was a lot of fake news around the circle of Lay's containing Haram ingredients. We not only made the influencers visit the factory and unit of Lay's without expecting them to post anything or make any content but to make them understand the process the brand was following on the backend!

In the realm of influencer management, trust and rapport are as crucial as strategy. This involves respecting their creativity, offering constructive feedback, and acknowledging their achievements. Effective communication tools like TEXT MESSAGE can be instrumental in maintaining a harmonious and productive relationship.

Neben den Tools, Insights und der Sicht des Creators kann man auch die Community ganz direkt fragen welche Brands sie interessiert. Das haben wir gemacht und lernen dadurch die Community besser kennen und bieten uns selber eine Vorlage für das Kontaktieren von Brands.

When working with an influencer from a different country than yours, it's crucial to familiarize yourself with the legislation in their region. Rules and regulations vary widely, and it's essential to comply with them. For instance, in France, using labels like "Publicité" (Advertisement) or "Collaboration commerciale" (Commercial collaboration) is mandatory. Promotion of certain products or services related to gambling or aesthetic medicine is prohibited. The best way to avoid legal issues is to engage a local influencer agency that is well-versed in the regulations of the influencer's country. This can help ensure that your collaborations are compliant with local laws and guidelines.

Make sure you take the right influencers and content creators on board whose values match with those of the brand. It's not only the niche overlapping but the values falling in place as well! Always match your brand personality and positioning before onboarding an influencer!

Trust your influencers, you wanted to work with them for a reason. All the best brand collaborations happen when a creator is truly given the freedom to do what they do best. Get away from the restrictions and enable your chosen creators to have fun with your partnership.

Ich habe erkannt, dass der Gro?teil der Creators gut darin ist Content zu erstellen der auf den eigenen Ideen und Vorgaben basiert. Sobald es zu Kooperationen kommt, kommen Briefings, fremde Ideen und Produkte hinzu. Das kann eine Herausforderung sein aber mit der Zeit und dem richtigen Businesspartner an der Seite, der n?mlich die Creator- und Brandsicht versteht, kann es richtig gut werden.