Another tool that can help you manage risk during the goal-setting process is the SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis helps you assess your project's internal and external factors that can affect your goals. Strengths and weaknesses are the internal factors that you can control or improve, such as your team's skills, resources, processes, etc. Opportunities and threats are the external factors that you cannot control but can anticipate and respond to, such as market trends, customer needs, competitors, regulations, etc. By conducting a SWOT analysis, you can identify and prioritize the risks that can impact your goals and plan how to leverage your strengths, overcome your weaknesses, exploit your opportunities, and avoid or minimize your threats.