How can you manage remote and global accounts more effectively?

2 Choose the right communication tools and methods

Another key factor to managing remote and global accounts is to choose the right communication tools and methods for each situation. You need to consider the preferences, availability, and bandwidth of your clients, as well as the purpose, frequency, and tone of your communication. For example, you might use email for formal and detailed messages, video calls for interactive and collaborative meetings, instant messaging for quick and casual updates, and phone calls for urgent and sensitive issues. You also need to be mindful of the cultural and linguistic differences that might affect your communication, and use clear, respectful, and empathetic language.

3 Build trust and rapport

Managing remote and global accounts also requires building trust and rapport with your clients, which can be harder to do without face-to-face interactions. You need to show your clients that you care about them, their business, and their success, and that you are reliable, competent, and responsive. You can do this by delivering high-quality work on time and on budget, providing regular feedback and support, anticipating and solving problems, and adding value and insights. You can also build rapport by showing interest in your clients' personal and professional lives, sharing some of your own stories and experiences, and celebrating milestones and achievements.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?