How can you manage content fragmentation across teams and platforms?

由人工智能和领英社区提供技术支持

Content fragmentation is a common challenge for content strategists. It happens when your content is inconsistent, duplicated, or outdated across different teams and platforms. This can lead to confusion, inefficiency, and poor user experience. How can you manage content fragmentation and ensure your content is coherent, relevant, and aligned with your goals? Here are some tips to help you.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Jason Patterson

Founder of Jewel Content Marketing Agency

1 Assess your current situation

The first step is to audit your existing content and identify the sources and causes of fragmentation. You can use tools like content inventories, gap analyses, and content matrices to map out your content assets, attributes, and relationships. You can also interview your stakeholders, content creators, and users to understand their needs, expectations, and pain points. This will help you find out what content you have, where it is, how it is used, and how it can be improved.

添加您的观点

Jason Patterson

Founder of Jewel Content Marketing Agency
举报内容
Content fragmentation usually happens when you have different siloes creating content (marketing, sales, media relations, customer service, etc.).

已翻译

赞

2 Define your content strategy

The next step is to develop a clear and consistent content strategy that guides your content decisions and actions. Your content strategy should include your content vision, goals, objectives, audiences, messages, tone, voice, style, formats, channels, and metrics. You should also document your content governance, roles, responsibilities, workflows, standards, and policies. This will help you align your content with your brand, business, and user needs, and avoid fragmentation.

添加您的观点

3 Implement a content management system

The third step is to use a content management system (CMS) that supports your content strategy and helps you create, store, manage, and distribute your content. A CMS can help you avoid duplication, inconsistency, and obsolescence by enabling you to reuse, update, and delete content across platforms. You should also consider using a headless CMS, which separates your content from your presentation layer, and allows you to deliver your content to any device or channel.

添加您的观点

Jason Patterson

Founder of Jewel Content Marketing Agency
举报内容
A CMS is not your only option. And it might not work anyway because not every silo may have access to it. Consider creating a centralized asset calendar for everyone in the company who makes marketing, sales, or content assets. This will help make everyone aware of what everyone else is doing. This will reduce redundancy and make fragmentation more apparent.

已翻译

赞

4 Adopt a modular content approach

The fourth step is to adopt a modular content approach, which means creating your content as discrete, self-contained units that can be combined and reused in different contexts. Modular content can help you reduce fragmentation by enabling you to create once and publish everywhere (COPE). You should also use metadata, tags, and categories to describe and organize your content modules, and make them easier to find and manage.

添加您的观点

Jason Patterson

Founder of Jewel Content Marketing Agency
举报内容
Modular content is for the Fortune 500. If this ain't you, you don't have to consider this. Modular content is a good way to be boring. Smaller companies don't have the luxury of being boring.

已翻译

赞

5 Collaborate with your content team

The fifth step is to collaborate with your content team and ensure they are aware of and follow your content strategy and standards. You should also communicate and coordinate with other teams that are involved in or affected by your content, such as design, development, marketing, sales, and customer service. You can use tools like content calendars, editorial guidelines, style guides, and feedback mechanisms to facilitate collaboration and avoid fragmentation.

添加您的观点

6 Monitor and evaluate your content performance

The final step is to monitor and evaluate your content performance and measure its impact on your goals and user satisfaction. You should use tools like analytics, surveys, and testing to collect and analyze data on your content metrics, such as traffic, engagement, conversion, retention, and loyalty. You should also use tools like content audits, reviews, and reports to identify and address any issues or gaps in your content quality, relevance, and consistency.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Content Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you manage content fragmentation across teams and platforms?

1

2

3

4

5

6

7

1 Assess your current situation

2 Define your content strategy

3 Implement a content management system

4 Adopt a modular content approach

5 Collaborate with your content team

6 Monitor and evaluate your content performance

7 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

更多Content Strategy相关文章

更多相关阅读内容

How can you manage content fragmentation across teams and platforms?

1

2

3

4

5

6

7

1 Assess your current situation

2 Define your content strategy

3 Implement a content management system

4 Adopt a modular content approach

5 Collaborate with your content team

6 Monitor and evaluate your content performance

7 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

查看其他技能