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Last updated on 2024年9月18日

How can you make your speech introduction and conclusion polite and professional?

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The introduction and conclusion of your speech are crucial for making a good impression and delivering your message effectively. They set the tone, establish your credibility, and summarize your main points. However, many speakers struggle with how to make their speech introduction and conclusion polite and professional, especially in different cultural or formal contexts. In this article, we will share some tips and examples on how to craft a respectful and engaging speech introduction and conclusion that suit your audience and purpose.

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1 Know your audience and purpose

Before you write your speech introduction and conclusion, you need to know who you are speaking to and why. Your audience and purpose will determine the level of formality, the tone, and the content of your speech. For example, if you are giving a keynote speech at a conference, you might want to use a more formal and authoritative tone than if you are giving a toast at a wedding. Similarly, if you are persuading your audience to take action, you might want to use a more emotional and urgent tone than if you are informing them about a topic. Research your audience's background, expectations, and interests, and tailor your speech accordingly.

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Joy Calayo

Chief MLS at San Lazaro Hospital-Apex Referral Center for Infectious Diseases and Tropical Medicine Philippines
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I agree with knowing the audience profile first. It is important for setting the atmosphere, levelling of expectations and it allows you to write the speech in a manner that will become most comprehensible to them.

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Ann-Marie Balboa

Gender & Children's Affairs- Human Rights Commission of Sierra Leone
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This emphasises the fundamental principle that effective speechwriting requires a thorough comprehension of the audience and purpose. This understanding is the foundation for establishing a balance between formality, tone, and content. The distinction between, say, a conference keynote and a wedding toast is illustrative of how context influences the manner of a speech. In addition, the point accurately recognises the strategic use of emotional urgency for persuasive appeals, as opposed to a more informative delivery. The recommendation to undertake audience research and personalise the speech is consistent with the fundamental principle of customising communication for maximum impact.

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Camisha "Cami" Duffy

Lecturer at Murray State University in Organizational Communication and Leadership
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Audience analysis and awareness are key. The audience is at the heart of your speech development. They want a speech tailored to their needs and interests.

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2 Use attention-getters and hooks

The main goal of your speech introduction is to capture the attention and interest of your audience. To do this, you can use various attention-getters and hooks, such as a surprising statistic, a personal story, a rhetorical question, a joke, or a reference to a current event. However, be mindful of the appropriateness and relevance of your attention-getter or hook to your topic and audience. Additionally, make sure to connect it to your main idea and thesis statement.

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3 Establish your credibility and rapport

When introducing yourself in a speech, it is important to establish credibility and rapport with your audience. This can be done through various strategies, such as introducing yourself and your qualifications, expressing gratitude for the opportunity, complimenting the audience or host, showing enthusiasm for your topic, and using inclusive language and gestures. Be mindful not to overdo it or come across as arrogant, insincere, or patronizing. Additionally, ensure that your credibility and rapport strategies are tailored to the cultural and formal norms of the audience and situation.

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Camisha "Cami" Duffy

Lecturer at Murray State University in Organizational Communication and Leadership
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Audience members want to know, "why should we listen to you?" or "will listening benefit me?" or "what gives this speaker authority to talk on this topic?"

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4 Summarize and reinforce your main points

The main goal of your speech conclusion is to summarize and reinforce your main points and leave a lasting impression on your audience. To achieve this, you can use various techniques such as restating your thesis statement and main points in different words, providing a call to action or recommendation, ending with a memorable quote, story, or slogan, using a circular structure or a callback to your introduction, and finishing with a strong or positive emotion or tone. However, it is important to avoid introducing new information, repeating yourself, or ending abruptly or weakly. Additionally, make sure to signal your conclusion with a clear transition word or phrase like "in conclusion", "to sum up", or "finally". By following these tips and examples, you can make your speech introduction and conclusion polite and professional while enhancing your public speaking skills and confidence.

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Camisha "Cami" Duffy

Lecturer at Murray State University in Organizational Communication and Leadership
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Remember, the audience doesn't have your speaking notes. The audience appreciates roadmaps or other verbal cues about where you are in the speech and a summary of what you covered certainly fits the bill and reminds the audience of the salient points of the speech. Summarizing and reinforcing helps the main points occupy a more permanent space in the audience's memory.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you make your speech introduction and conclusion polite and professional?

1

2

3

4

5

1 Know your audience and purpose

2 Use attention-getters and hooks

3 Establish your credibility and rapport

4 Summarize and reinforce your main points

5 Here’s what else to consider

Public Speaking

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How can you make your speech introduction and conclusion polite and professional?

1

2

3

4

5

1 Know your audience and purpose

2 Use attention-getters and hooks

3 Establish your credibility and rapport

4 Summarize and reinforce your main points

5 Here’s what else to consider

Public Speaking

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