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How can you make your resume more compelling with a personal brand statement?

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A personal brand statement is a concise and catchy way to showcase your unique value proposition and professional identity. It can help you stand out from the crowd and attract the attention of recruiters and employers. In this article, you will learn how to craft a powerful personal brand statement for your resume and how to use it effectively.

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1 What is a personal brand statement?

A personal brand statement is a one or two sentence summary of who you are, what you do, and how you do it differently or better than others. It should capture your core skills, strengths, passions, and goals. A personal brand statement is not a generic objective or summary that could apply to anyone. It is a tailored and specific statement that reflects your unique value and personality.

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2 Why do you need a personal brand statement?

A personal brand statement can help you make a positive first impression and differentiate yourself from other candidates. It can also help you communicate your career aspirations and fit for the role. A personal brand statement can show that you are confident, authentic, and professional. It can also highlight your relevance and suitability for the position and the organization.

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3 How to write a personal brand statement?

To write a compelling personal brand statement, you need to follow a few steps. First, identify your target audience and the keywords that they are looking for. Second, brainstorm your core skills, strengths, passions, and goals. Third, craft a concise and catchy sentence that summarizes your value proposition and professional identity. Fourth, refine and polish your statement until it is clear, specific, and memorable. Fifth, align your statement with your resume and the job description.

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Denise R. Hemphill, PharmD

6X Certified Executive Resume Writer & LinkedIn?? Career Personal Branding Specialist ? SPECIALTIES ? Pharma, Biotech, Healthcare
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Goals are nice, but this is the time to focus on the value you will bring to the future employer. So, having a good account of your accomplishments will help you be authentic as you create your personal brand statement.

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4 How to use a personal brand statement?

Once you have written your personal brand statement, you need to use it effectively on your resume and other career documents. You can place your statement at the top of your resume, under your name and contact information. You can also use it as a headline for your LinkedIn profile, your cover letter, your portfolio, or your personal website. You can also use it as an elevator pitch or a networking tool when you meet new people.

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5 Examples of personal brand statements

To inspire you, here are some examples of personal brand statements from different fields and levels of experience: A creative and versatile graphic designer with 5 years of experience in creating engaging visuals for a range of media platforms; a passionate and driven digital marketer with a successful record of delivering results-oriented campaigns; a motivated and resourceful project manager with 3 years of experience in leading teams and managing projects within budget and deadline; a skilled and compassionate nurse with 7 years of experience in providing quality care and education; and an innovative and entrepreneurial software engineer with 2 years of knowledge in developing advanced solutions for difficult problems.

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6 Tips for writing a personal brand statement

When crafting your personal brand statement, it's important to use active and positive language that showcases your achievements and impact. Avoid jargon, clichés, and vague terms that don't convey your uniqueness and value. Make sure your statement is specific and relevant to the role and organization you're applying for. Keep it concise - no more than two sentences or 30 words - and review and update it regularly to reflect your current skills, goals, and accomplishments.

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Jerusha Otieno

Together, we make your career work for you | Career Coach | CV Writer | Resume Writer | LinkedIn Profile Writer | Interview Preparation Coach
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Ensure that your personal brand statement aligns with the content in the rest of your resume. Whatever you write in the statement should be substantiated and supported by evidence in your resume. It should also be relevant to the industry and job roles you are applying for otherwise it won't leave the positive mark you want it to.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you make your resume more compelling with a personal brand statement?

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1 What is a personal brand statement?

2 Why do you need a personal brand statement?

3 How to write a personal brand statement?

4 How to use a personal brand statement?

5 Examples of personal brand statements

6 Tips for writing a personal brand statement

7 Here’s what else to consider

Resume Writing

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How can you make your resume more compelling with a personal brand statement?

1

2

3

4

5

6

7

1 What is a personal brand statement?

2 Why do you need a personal brand statement?

3 How to write a personal brand statement?

4 How to use a personal brand statement?

5 Examples of personal brand statements

6 Tips for writing a personal brand statement

7 Here’s what else to consider

Resume Writing

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