Making your prospects feel valued is one of the most important skills in social selling. When you show genuine interest, appreciation, and respect for your prospects, you build trust and rapport that can lead to more sales. In this article, you will learn some practical tips on how to make your prospects feel valued in every stage of the sales cycle.
One of the first steps to make your prospects feel valued is to personalize your outreach. This means doing some research on your prospects before you contact them, and using their name, company, industry, or other relevant details in your message. Personalizing your outreach shows that you care about your prospects and their needs, and that you are not just sending a generic pitch. It also helps you stand out from the crowd and grab your prospects' attention.
This is a no-brainer. No one likes to talk to or with a logo or even a robot. Persoanlizing your outreach does not mean adding their name but finding gold nuggets of information that demonstrate you have done your background work.
That's where generattive AI comes in now. At the top of the funnel, gen AI surpasses traditional lead identification and targeting that uses web scraping and simple prioritization. Gen AI’s advanced algorithms can leverage patterns in customer and market data to segment and target relevant audiences. With these capabilities, businesses can efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.
Another way to make your prospects feel valued is to listen actively and empathize with them. This means asking open-ended questions, paying attention to their pain points, challenges, goals, and preferences, and acknowledging their emotions. Listening actively and empathizing shows that you are genuinely interested in your prospects and their situation, and that you are not just pushing your product or service. It also helps you understand your prospects better and tailor your solution to their specific needs.
Here are 3 tips to effective listening: 1. Echo and validate their concerns and thoughts 2. Share similar stories that turned out to be successes 3. Ask further open questions. Not with the Increase your visibility on LinkedIn with AI to answer but to understand their situation
A third way to make your prospects feel valued is to provide value and education. This means sharing useful content, insights, tips, or resources that can help your prospects solve their problems, achieve their goals, or learn something new. Providing value and education shows that you are an expert in your field and that you are not just selling, but also helping. It also helps you establish your credibility and authority, and position yourself as a trusted advisor.
The old adagio "Give and you will receive" is the key when providing value and education. Not only does it make you look like an expert but they can address problems and challenges in good way.
A fourth way to make your prospects feel valued is to follow up and follow through. This means keeping in touch with your prospects throughout the sales cycle, reminding them of the value of your solution, and delivering on your promises. Following up and following through shows that you are committed to your prospects and their success, and that you are not just chasing a commission. It also helps you maintain the momentum and urgency of the deal, and prevent losing your prospects to the competition.
The biggest mistake salespeople and professionals make on LinkedIn is focussing on increasing their network and not keeping the people they have added warm for further business. The ROI of keeping your network is a hundredfold bigger
A fifth way to make your prospects feel valued is to ask for feedback and referrals. This means soliciting your prospects' opinions, suggestions, or testimonials on your solution, service, or relationship, and asking them to refer you to other potential customers. Asking for feedback and referrals shows that you value your prospects' input and satisfaction, and that you are not just done with them after the sale. It also helps you improve your performance and grow your network.