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How can you make your MVP more user-friendly?

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A minimum viable product (MVP) is a basic version of your product that you can test with real users and get feedback. It's a crucial step in the entrepreneurship process, but it's not enough to just build something that works. You also need to make it user-friendly, so that your potential customers can easily understand, use, and enjoy your product. In this article, you'll learn how to make your MVP more user-friendly by following these six tips.

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Michael Liu

On a mission to empower early stage founders | Growth through social capital | Sharing content on events and…
Fraser Stewart

Fintech Entrepreneur | Co-founder of Lyfeguard | Currently Raising ??
Mudassir Mustafa

Helping early-stage startups go from $100K to $10M+ ARR with GTM, Growth and Storytelling to build cult-like audiences.

1 Tip 1: Define your target users and their needs

Before you design your MVP, you need to have a clear idea of who your target users are and what problems they are trying to solve with your product. You can use tools like personas, user stories, and customer journey maps to create a profile of your ideal user and their needs, goals, and pain points. This will help you focus on the features and functions that are most important and valuable for them, and avoid adding unnecessary or confusing elements.

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Michael Liu

On a mission to empower early stage founders | Growth through social capital | Sharing content on events and entrepreneurship | Building intensive communities in an extensive world
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Call me contrarian, but I would invite you to not get too caught up trying to define a "clear" idea of the target user and their problems before building the MVP. Pick a direction in the fog, be biased towards action, and just build it quickly. Remember, the entire reason you're building an MVP in the first place is to better understand your customers before you jump into product development. You need that customer feedback as soon as possible so that you can start building and iterating on what your customers actually want rather than on your own guesswork.

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2 Tip 2: Simplify your user interface and user flow

Simplicity is one of the core principles of user-friendly design. To make your MVP easy to navigate, understand, and use, without overwhelming or distracting users, you should use a consistent and intuitive layout, color scheme, and typography. Additionally, provide clear and concise labels, instructions, and feedback to minimize the number of steps and inputs required to complete a task. Visual cues and affordances should be used to guide users through the process. Lastly, any unnecessary or redundant features or content should be eliminated.

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Fraser Stewart

Fintech Entrepreneur | Co-founder of Lyfeguard | Currently Raising ??
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When building an MVP, overcomplicating the feature set is counterproductive; the aim is to deliver only the core functionalities that directly address a targeted pain point. The goal is to validate the hypothesis that your solution is what the market is demanding. The MVP also offers a valuable opportunity to solicit user feedback on the UX. Designers should adhere to foundational design principles but in a minimalist fashion, ensuring that all 'noise' is eliminated, allowing the user to focus on the task at hand.

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3 Tip 3: Test your MVP with real users and get feedback

The best way to find out if your MVP is user-friendly is to test it with real users and get their feedback. You can use various methods, such as interviews, surveys, usability tests, or analytics, to collect data on how your users interact with your MVP, what they like and dislike, and what problems or suggestions they have. You can then use this feedback to identify and prioritize the areas that need improvement, and make changes accordingly.

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4 Tip 4: Apply the Pareto principle and focus on the 20%

The Pareto principle, also known as the 80/20 rule, states that 80% of the effects come from 20% of the causes. In the context of MVP design, this means that 20% of your features or functions are responsible for 80% of your user satisfaction and value. Therefore, you should focus on improving and optimizing these 20% of features or functions, and avoid spending too much time or resources on the rest. You can use the feedback from tip 3 to identify which features or functions are the most critical and popular for your users, and concentrate on making them more user-friendly.

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5 Tip 5: Use design patterns and best practices

Design patterns are common solutions to recurring problems or challenges in design. They are based on research, experience, and best practices, and they can help you make your MVP more user-friendly by providing proven and familiar ways of designing your user interface and user flow. You can use design patterns for various aspects of your MVP, such as navigation, forms, feedback, authentication, or error handling. You can find and learn from design patterns from various sources, such as books, websites, or other products.

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6 Tip 6: Iterate and improve your MVP

Making your MVP user-friendly is not a one-time task, but an ongoing process. You should always be ready to iterate and improve your MVP based on new data, feedback, or insights. You should also be open to experimenting and trying new ideas, as long as they are aligned with your user needs and goals. By iterating and improving your MVP, you can increase your user satisfaction, retention, and loyalty, and ultimately achieve your business objectives.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mudassir Mustafa

Helping early-stage startups go from $100K to $10M+ ARR with GTM, Growth and Storytelling to build cult-like audiences.
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Learn to leverage analytics and user behavior data to refine your MVP continually, ensuring it evolves to meet the ever-changing needs and expectations of your target audience.

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How can you make your MVP more user-friendly?

1

2

3

4

5

6

7

1 Tip 1: Define your target users and their needs

2 Tip 2: Simplify your user interface and user flow

3 Tip 3: Test your MVP with real users and get feedback

4 Tip 4: Apply the Pareto principle and focus on the 20%

5 Tip 5: Use design patterns and best practices

6 Tip 6: Iterate and improve your MVP

7 Here’s what else to consider

Entrepreneurship

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How can you make your MVP more user-friendly?

1

2

3

4

5

6

7

1 Tip 1: Define your target users and their needs

2 Tip 2: Simplify your user interface and user flow

3 Tip 3: Test your MVP with real users and get feedback

4 Tip 4: Apply the Pareto principle and focus on the 20%

5 Tip 5: Use design patterns and best practices

6 Tip 6: Iterate and improve your MVP

7 Here’s what else to consider

Entrepreneurship

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