How can you make your IPO roadshow presentation both persuasive and transparent?

2 Highlight your story

Your presentation should not be a mere recitation of facts and figures, but a narrative that showcases your company's journey, achievements, and aspirations. You need to capture the attention and emotion of your audience by telling them why your company exists, what problem it solves, how it differentiates from competitors, and what value it creates for customers, stakeholders, and society. Use storytelling techniques such as anecdotes, analogies, metaphors, and visuals to illustrate your points and make them memorable.

3 Provide evidence

While telling a compelling story is important, you also need to back it up with credible and relevant evidence. You need to provide data and analysis that support your claims and projections, such as market size, growth rate, customer acquisition, revenue, profitability, margins, and valuation. You also need to disclose any risks, challenges, or uncertainties that may affect your business, such as regulatory changes, competitive threats, or operational issues. Be honest and realistic about your assumptions and scenarios, and explain how you plan to mitigate or overcome any potential obstacles.

4 Engage your audience

Your presentation should not be a one-way communication, but a dialogue that invites feedback and questions from your audience. You need to engage your audience by asking them open-ended questions, soliciting their opinions, and addressing their concerns. You also need to demonstrate enthusiasm, confidence, and passion for your company and your vision, and use body language, eye contact, and voice modulation to convey your personality and sincerity. Avoid using jargon, acronyms, or technical terms that may confuse or alienate your audience, and use simple and clear language that anyone can understand.

5 Follow the best practices

Your presentation should also follow some basic best practices that can enhance its quality and effectiveness. You need to keep your presentation concise, focused, and structured, and avoid including too much information or irrelevant details that may distract or bore your audience. You need to use a consistent and professional design for your slides, and use charts, graphs, images, and videos to illustrate your data and story. You need to rehearse your presentation multiple times, and anticipate and prepare for any possible questions or objections that your audience may have.

6 Seek feedback

Finally, your presentation should not be a one-time event, but a continuous process of improvement and learning. You need to seek feedback from your audience, your advisors, your peers, and your mentors, and use it to refine and polish your presentation. You need to monitor and measure the results and outcomes of your presentation, such as the number of leads, the level of interest, the amount of funding, and the feedback quality. You need to follow up with your prospects, thank them for their time and attention, and maintain a relationship with them until the deal is closed.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?