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How can you make your content SEO-friendly?

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If you want to attract more visitors to your website, you need to make your content SEO-friendly. SEO stands for search engine optimization, which is the process of improving your site's visibility and relevance for search engines and users. In this article, you will learn some practical tips on how to make your content SEO-friendly, from choosing the right keywords to formatting your text.

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Mallory Junggren

Senior Director of Brand Communications, Bonafide Health

1 Choose relevant keywords

Keywords are the words and phrases that users type into search engines to find what they are looking for. They are also the indicators that tell search engines what your content is about and how to rank it. To make your content SEO-friendly, you need to choose relevant keywords that match your audience's intent and your site's goals. You can use tools like Google Keyword Planner, Moz Keyword Explorer, or SEMrush to research and analyze keywords for your topic. Then, you can use them strategically in your title, headings, subheadings, introduction, body, and conclusion.

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Mallory Junggren

Senior Director of Brand Communications, Bonafide Health
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The power of keywords, both individual terms and long-tail phrases, are an invaluable part of the SEO content writing process. While including these strategic terms in H1s and H2s is important, skillfully weaving them in throughout the body content is equally as important. It's also crucial to understand that keyword rankings shift with time and algorithm changes, so you need to keep a close eye on what's performing well, what's slipping and what may be evolving. These are all great queues to update your content and reevaluate the keywords you're covering.

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2 Write clear and engaging headlines

Headlines are the first thing that users and search engines see when they encounter your content. They are also the deciding factor that makes users click on your link or scroll past it. To make your content SEO-friendly, you need to write clear and engaging headlines that capture the attention and interest of your readers. You can use formulas like the 4 U's (useful, urgent, unique, ultra-specific), the PAS (problem, agitation, solution), or the AIDA (attention, interest, desire, action) to craft headlines that work. You can also use tools like CoSchedule Headline Analyzer, Sharethrough Headline Optimizer, or AMI Headline Analyzer to test and improve your headlines.

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Mallory Junggren

Senior Director of Brand Communications, Bonafide Health
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Don't underestimate the power of a question. With many of Google's most recent algorithm updates, sites with "helpful content" have seen some of the bigger wins. We've also noted that using question based titles (H1s, H2s) have served us well. This type of tactic enables you to catch consumers at different stages of their consideration journey, where various questions become more relevant based on where they are in the funnel. It may seem like a "brick to forehead" idea but placing yourself in your readers shoes can help you determine the questions they may be asking themselves, enabling you to provide them with better, more insightful content to help answer those questions.

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3 Format your text for readability

Readability is an important factor in SEO success, as it affects how long users stay on your page, how much they engage with your content, and their likelihood of converting. To improve readability, you can use tools like Hemingway Editor, Yoast SEO, or Readable to check and improve your score. Additionally, there are some best practices for formatting text that you should follow. Aim for short and simple sentences and paragraphs; use subheadings and bullet points to break up your text; connect ideas with transition words and phrases; emphasize key points with bold, italic, or underline; and create visual contrast with white space and images.

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4 Optimize your images and videos

Images and videos are effective ways to make your content more engaging and informative for users, and they can even help you rank higher in search engines. To optimize your media for SEO, you should use relevant and descriptive file names and alt texts, choose the right file format and size, compress and resize your images and videos to reduce loading time, add captions and transcripts to your videos, as well as use schema markup and sitemaps to help search engines understand your media.

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5 Link to internal and external sources

Links are necessary to tie your content to other relevant and authoritative sources, both within and outside your site. Doing so can provide more value and context to your users, as well as boost your credibility and trustworthiness. To make your content SEO-friendly, you should use descriptive and relevant anchor texts when linking to high-quality and reputable sites that support your claims and arguments. Additionally, link to your own related and relevant pages that enhance user experience and navigation. It's important to avoid broken, spammy, or irrelevant links that harm your reputation and ranking.

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6 Update and refresh your content regularly

Content is not a one-time thing. To ensure its freshness and relevance for your users and search engines, it needs to be updated and refreshed regularly. This includes reviewing your content performance and feedback, checking for accuracy and currency, adding new information, insights, or examples, removing outdated or redundant information, and improving content quality, readability, and optimization. By taking these steps, you can make your content SEO-friendly.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you make your content SEO-friendly?

1

2

3

4

5

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7

1 Choose relevant keywords

2 Write clear and engaging headlines

3 Format your text for readability

4 Optimize your images and videos

5 Link to internal and external sources

6 Update and refresh your content regularly

7 Here’s what else to consider

Content Management

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How can you make your content SEO-friendly?

1

2

3

4

5

6

7

1 Choose relevant keywords

2 Write clear and engaging headlines

3 Format your text for readability

4 Optimize your images and videos

5 Link to internal and external sources

6 Update and refresh your content regularly

7 Here’s what else to consider

Content Management

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感谢您的反馈

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