How can you make your content branding more diverse?

Identifying your audience? Start by asking yourself questions: 1. Define the basics What's their role? What's their ARR? What's their location? What's their industry? What's their company size? What's their marketing budget? What's their brand identity like? What's my solution to their pain? What's their pain in my wheelhouse? 2. Define your requirements What should our chemistry be like? What should touch points look like? Where do I work: on-site or remotely? How long should a collaboration take? Will we work async or through meetings? What was the best client I've worked with? By answering 1 = your ideal segment By answering 2 = your ideal offering Talking about 1 + 2 = laser-targeted content

A tricky question, but one way to make your content branding more diverse is to ensure that your visual and written content represents a broad spectrum of backgrounds, cultures, and perspectives. For example, you can use diverse images, graphics, and visual elements that resonate with a wider audience. Or, feature diverse voices and perspectives in your articles, blog posts, and social media content. Even collaborating with creators, influencers, or experts from different backgrounds to bring authentic voices to your brand can be a great idea.

Experimentation on social media can be inconclusive. Why? True experiments involve precise controls. On social media, it is extremely difficult to control for all extraneous variables.

You can try different formats on different platform but also different formats on LinkedIn. Even within a format you can switch things up. Eg: text + image - selfie/picture - tweet style image - infographic - visual summary - graph - screenshot of article - … So many ways to differentiate but keep them in your style to make people familiar with your brand.

Experimentation should be an on-going part of your content strategy. Social media is dynamic and what works today is not always going to work tomorrow. Thoughtful experimentation will let you test reactions to new approaches. Always ensure you have a plan in place to analyze the results to compare to your evergreen strategies to understand if your experiment should become part of your regular content plan.

Even within formats there is room for innovation and experimentation. For example, if you're using AI to generate initial drafts of a blog and allowing experts to contribute, try varying the layout and flow slightly to make the content more engaging to read!

Surprising truth: You can use personal stories as a strategy. That doesn't mean it should be manipulative or dishonest. It means you share personal stories about: - Why you suffered professionally - How you dealt with this professionally - What you did to solve it professionally - How you overcame it professionally - What your lessons were professionally "Professionally" separates the sob stories from relevant and authentic content that attracts the right people. Right people = 1. Peers in your space 2. Ideal clients in your space Best thing: It's about you. So it'll always be original.

Experimentation is key to a dynamic content strategy. Your approach must evolve with your audience's changing tastes and preferences, so consider these pointers: - Stay open to new ideas and fresh approaches - Embrace the unexpected to capture attention - Analyze and learn from your experiments - Incorporate successful experiments into your regular content plan - Keep the balance between evergreen strategies and new experiments.