How can you make your CMS content more visually appealing?

1 Use images and videos

Images and videos can break the monotony of text and add some color, emotion, and context to your content. They can also illustrate your points, show examples, and provide evidence. You can use stock photos, screenshots, infographics, animations, or your own original images and videos. Just make sure they are relevant, high-quality, and optimized for web performance. You can also use captions, alt text, and metadata to improve accessibility and SEO.

2 Format your text

Text formatting can make a huge difference in how your content looks and feels. You can use headings, subheadings, paragraphs, lists, quotes, and bold or italic fonts to organize your content and highlight the main ideas. You can also use different font sizes, colors, and styles to create contrast and hierarchy. Avoid using too many fonts or colors, as they can be distracting and unprofessional. You can also use white space, margins, and alignment to create a balanced and clean layout.

4 Use icons and graphics

Icons and graphics can add some flair and personality to your content. They can also help you convey concepts, categories, or actions in a simple and intuitive way. You can use icons and graphics to create logos, banners, buttons, labels, or diagrams. You can also use them to complement your images and videos, or to replace text when possible. You can find free or paid icons and graphics online, or create your own using tools like Canva or Adobe Illustrator.

5 Customize your theme

Your theme is the overall look and feel of your CMS content. It can reflect your brand identity, your niche, or your mood. You can customize your theme by choosing or creating a template that suits your content and your audience. You can also adjust the colors, fonts, backgrounds, headers, footers, menus, widgets, or other elements of your theme. You can use the built-in options of your CMS platform, or use third-party tools or services to enhance your theme.

6 Test and optimize

The final step to make your CMS content more visually appealing is to test and optimize it. You can use tools like Google PageSpeed Insights, Pingdom, or GTmetrix to check the loading speed, performance, and usability of your content. You can also use tools like Google Analytics, Google Search Console, or Hotjar to track the traffic, conversions, and behavior of your audience. You can use the data and insights from these tools to identify and fix any issues, and to improve your content based on your goals and feedback.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?