How can you make your business pitch unforgettable?

Tailor your pitch to the specific needs and interests of your audience. Research their background, challenges, and preferences to address their pain points directly.

Grab attention in seconds - no long intros! Jump right into the problem with bold visuals. Images make points pop, skip text walls. Tell a compelling before/after story. Structure clearly: problem, solution, benefits, competition, market potential. But blend facts with feeling, build suspense. End boldly with clear call to action. Practice relentlessly to build confidence and flow. Time it sharply. The difference between forgettable and unforgettable? Crafting a crisp narrative arc and delivering flawlessly. Leave them nodding along, rooting for you, ready to take your proposed next step. A brilliant pitch sticks with people long after you exit the stage.

always more listening, always more understanding, and always more delivering. You may ask and listen about their general professional life (what they do daily on their work) till their purposes.

First you need to connect with your client. I do this by sharing very early in the conversation our Purpose as an organisation; 'We believe we can have a positive and lasting impact on Africa'. If this also matters to them, then you will have their attention on an emotional level. It creates a feeling that 'we are aligned in what we are trying to achieve, so I am listening'.

My early mentor taught me all about sales presentations to decision makers. He was the last of a breed his name is W. Steven Brown of The Fortune Group in Atlanta. I learned from Steve 1982-1984. He's the reason I surely hold all the ticket sales records nationally in traditional public seminar sales featuring Brian Tracy, Tommy Hopkins, Tony Robbins & Grant Car-done [haha]. I would usually out sell all the other sales guys & gals on the team every week.... combined. 1 A salesman who doesn't have a "planned presentation that doesn't sound planned" is not a PRO. 2 Start your approach with a big fat claim like "I have an IDEA designed to double your team's productivity & make your job as Mgr easier" 3 I have dozens but I'm out of characters

Weave a narrative that captures attention and engages emotions. A well-told story can leave a lasting impression and make your pitch more memorable. Begin your pitch with a strong hook or an attention-grabbing statement. The first few seconds are crucial in capturing the audience's interest.

tell a story that related to the audiences and connect it to our goals. we may use viral case, popular story related to our issue will ease us to equalise the understanding.

just give a question. answer the audience or potential customers (if they inquire) with bold statement, and ask their opinion about what we offer.

A short and punchy tagline for your presentation is needed. Put it in the first page and present it for several times during the presentation. Human beings have limited memory capacity for recalling complicated matters. Be concise is extremely important, especially presenting in front of senior management.

Incorporate visual elements such as slides, videos, or product demonstrations to enhance your message and make it more memorable.

Show passion and confidence while presenting but don't forget to be authentic. Authenticity can build trust and make your pitch more memorable.

Be clear , confident, precise and mention clearly how you solve a problem and what incentives you offer if someone register interest in your product or service.

One of the big mistakes I see people make when pitching their business in any situation is giving too much away. It’s natural for us to want to say as much as we can to help someone understand the message we have, but you risk dilution and reducing memorability. It can also lead to them making assumptions - rightly or wrongly - about what you’re trying to say and leaves no room for engagement. Instead what you need to be more memorable and help people engage with you, is to keep the most obvious information back to allow the receiver to complete the story in their head. So if you’re an accountant business giving an elevator pitch, don’t tell them you’re an accountant. Tell them enough so they ask you what you do.

Ultimately a client will not pay for a service or product unless they NEED that service or product. They may WANT it, because it is the best on the market, but unless you can identify they have a pain point which creates the need, then they are unlikely to buy, whether from you or from anyone else.

Remember, an unforgettable pitch isn't just about flashy visuals or fancy words; it's about connecting with your audience on a deeper level and leaving a positive, lasting impression that makes them want to take action. Keep refining and iterating your pitch based on feedback and results to continuously improve its effectiveness.

It's called a 'yes' ladder. When you want to get someone to say yes, but you aren't sure how to get them there, simply ask them a few easy questions you know for sure they'll say 'yes' to. Then ask another one. And finally, ask for what you want. It's much easier to get that final yes, once you've already put them on a yes ladder.