How can you make video editing for short-form content more efficient?

One part of editing short-form video for socials they don't tell you about is how certain platforms reward using the on-app editor. For example, Meta takes it into account when posting Instagram Reels. For editors used to traditional software, the idea of moving a mobile editor may cause headaches on its own. I consider it an opportunity to partition the process, such as getting the timeline, resolution and transitions done on a platform like Premiere pro, and saving the text for an on-app editor to get that algorithm boost.

My personal recommendations would be, Adobe Premiere Pro, and Capcut for quick turnaround edits. However other favorites are final cut, after effects, and davinici resolve (this one especially for color grading). Use whatever works best or the ones you can find the most and easiest to understand tutorials on!

It's all about the pre-production. If you have the shots lined up, the script practiced and perfected, and as many things are done correctly before you shoot, the post-production will run smoother and more efficiently allowing for more content to be put out.

Look for tools that fit your budget and needs, whether free online options or professional desktop applications. Key factors to consider include features, interface usability, compatibility, support, and pricing. One standout choice is SendShort. It’s specifically designed for short-form content, making it incredibly user-friendly and efficient. With powerful features tailored for creating engaging videos, SendShort simplifies the editing process, allowing you to focus on crafting your message. Plus, its ability to handle various formats and resolutions ensures your content looks professional across platforms.

There's a simple truth about video editing: The more you think about pre-production, the less you have to do in post. With efficient planning, you can minimize your editing time and complexity without sacrificing the end product. The simplest approach for new video creators is to plan on filming in one long take — this allows you to simply reduce it in post-production by editing out repetition, dead air, and the moments you lost your trip of thought. I also developed the skill of speaking each sentence as a standalone thought. This allows me to dice up and reorder my sentences later with ease. Lastly, plan for patterns. Building a standard approach to hooks and CTAs makes bookending your content easy and develops a recognizable style.

I like to start off small and then go bigger when it comes to planning your content. plan for 1 video a week, develop the habit and work on making your turnaround times smoother and quicker. After you build more you will be able to batch out your content much easier.

When you plan out your video content before you record it your editing process runs efficiently and smoothly. This way you know what shots and b-roll film to record ahead of time which saves you from having to go back and record later. Planning ahead allows you to brainstorm what tools, props, music, scripts and ad-libs you'll use while recording and editing. I plan all of my video scripts and lists in Google Docs and Asana. Both programs allow me to stay organized and the process is easily duplicated for each video.

To make video editing more efficient, start with SendShort, which simplifies the planning process. Define your goals, message, style, and target audience to streamline filming and editing. Utilize tools like storyboards and shot lists to organize your ideas. Repurposing existing content for short-form videos can also save time and maximize reach. Plus, scheduling posts in advance keeps your content consistent and engaging, ensuring a smoother and more effective editing experience.

Begin with the mindset of re-packaging and consider these steps: 1. First, create a preliminary version focusing on key elements. 2. Organize this version into various styles to experiment with A/B testing. 3. Always start with a captivating hook or a cliffhanger. 4. Remember to include subtitles; Digiday reports that 85% of Facebook viewers watch videos without sound. 5. To maintain engagement, continually refine since there's no definitive manual for short-form content as algorithms are always changing, so keep iterating while ensuring your first minute is concise and captivating.

Editing is much easier when you solve for the annoying things during filming: 0) WIPE THE SMUDGES OFF THE DARN LENS BEFORE RECORDING. 1) Film in constant lighting to color and shadow do not change if you re-order clips. 2) Use obvious changes in camera angles between clips to make transitions seem deliberate. 3) Recording on mobile in a mobile-first editor ensures files are efficiently encoded. 4) DON'T COVER YOUR MIC WITH YOUR HAND ??

Keyboard shortcuts even work on mobile. Using text-replacement shortcuts on your phone can make text card CTAs and hashtag generation effortless and typo-proof.

This of course depends on which editing platform you are using but when editing videos top shortcuts i would recommend learning ASAP would be. 1. cut 2. cut and shift 3. targeted paste 4. sequence settings 5. move 5 key frames

Recording in batches allows you to edit in batches — and takes advantage of muscle memory (and thumb/mouse accuracy). This is especially effective when producing a content series — you can copy-paste edits between clips, reuse the same intro/outro clips, and save favorite settings for re-use (depending on the app you're using).

When reviewing your end product, first take a break and consume other content for a few minutes. When you're nose-down and focused on creating you can often mentally autocorrect or auto-complete errors we might otherwise catch. You need to shift gears from visionary/creative mode to an analytical mindset.

Look into the best export settings for the platform you want to post on. There is nothing worse than taking days-weeks on an edits for the quality to get run down because your export setting were wonky. this is a super easy google search and ESSENTIAL for you video editing.

When it comes to video editing for short-form content, leveraging tools like SendShort can drastically enhance your efficiency. For instance, you can quickly create engaging videos from existing footage, reducing the time spent on editing. Consider experimenting with different formats and styles to see what resonates best with your audience. Utilizing analytics from your previous videos can also guide your future content decisions, helping you refine your approach. Remember, consistency is key—regularly posting high-quality content can significantly boost your visibility and engagement.