Another way to make your prospects like and trust you more is to ask open-ended questions and listen actively to their answers. Open-ended questions are those that cannot be answered with a yes or no, and that invite your prospects to share more information, opinions, and feelings. For example, you can ask them what their goals, challenges, and preferences are, how they make decisions, and what they value most. By asking open-ended questions, you show that you're genuinely interested in them and that you want to help them. By listening actively, you show that you're respectful and attentive, and that you're not just waiting for your turn to speak. You can also use verbal and non-verbal cues, such as nodding, smiling, and summarizing, to demonstrate your listening skills.