How can you maintain a positive relationship with repeat podcast guests?

I always send a note when the episode is published thanking the person for being a great guest. I create images that feature their photo or book. I share their website and social links in the show notes. I also allow them to offer something free during the episode so they can collect more email addresses.

Treating your podcast guests like VIPs is the secret to keeping them coming back for more. The simplest way to show your appreciation is to say a heartfelt "thank you." A personalized email, a message on social media, a shout-out on your podcast—these gestures of gratitude will make your guests feel valued and respected. Why not go the extra mile and send them a small gift or token of appreciation? It'll make them smile, and you'll stay on their minds when deciding whether to stay in.

And what about showing appreciation to the hosts? I make a practice of showcasing each episode where I've been a guest on my podcast's (Stories From Women Who Walk) next available Motivate Your Monday episode + how to contact the host links in my Episode Notes + posted to LinkedIn *&* on Substack. Each One Lift One is how we roll here!

Showing appreciation to repeat podcast guests is not just a courtesy; it’s a strategic approach to building long-term relationships. By acknowledging their contributions, you foster a sense of community and loyalty, which can lead to more engaging and authentic conversations in future episodes. Additionally, consider personalizing your gestures of gratitude based on the guest's interests or preferences, which can further strengthen your connection. Remember, a positive experience for your guests often translates into better content for your audience, as they are likely to return with fresh insights and enthusiasm.

Genuine relationships with podcast guests can't be built overnight or with a single interview. In keeping friends over years, not contacts over minutes, I've found thoughtfully nurturing bonds beyond that initial recording is key. To sustain community longer-term, I'll shoot occasional non-promo emails down the road just to check-in personally and continue the conversation we started. I think too many hosts view guests as one-off content vs. real relationships. While that may work short-term, recurring appearances stem from feeling valued beyond the microphone. I want friends as much as interviewees. And friends warrant consistent cultivation.

Clear and regular communication is the secret ingredient to keeping your podcast guests happy and coming back for more. It's all about setting expectations and keeping everyone in the loop. Make sure your guests know what each episode will be about, what topics you'll cover, and what questions you'll ask. Also, remember to let them know how long the recording will take. But communication doesn't end when the recording stops. Keep them updated on editing progress, release date, and promotion strategy. This way, everyone is on the same page, and there are no surprises down the line.

Research your guest in advance. The best podcasts involve research of your guest with tailored questions to meet your audience interests. When you find a well-spoken guest that has chemistry with you, find ways to dive deeper into content your guest is passionate about and you will find a connection.

Clear communication is the backbone of any collaborative effort. In podcasting, it's essential to establish a protocol for communication that respects the guest's time and contributions. This could include setting up a shared document or platform where episode plans, questions, and schedules are accessible, ensuring transparency. Providing guests with a brief on the audience demographics and podcast's style can help them tailor their message, resulting in a more engaging episode. Regular updates post-recording keep the guest informed and valued, fostering a strong, ongoing relationship.

In the context of podcasting, it fosters a culture of continuous improvement and collaboration. When providing feedback to repeat guests, it's crucial to be specific and balanced, highlighting both strengths and areas for development.

Repeat podcast guests usually have similar audiences with similar interests as your podcast. Explore ways to support your podcast guests goals where it provides benefits to your audience. Some of the best business relationships can come from podcast guests where synergy can be created between similar customer avatars. Win/Win!

When I find a guest I really click with who is also a podcaster, I have asked if they are looking for guests. Sometimes I share a guest I had that seems like a good fit and sometimes I fit the guest qualifications. I have also swapped Mo3s of our shows to broaden listenership of the episodes.

When it comes to fostering a strong relationship with your podcast guests, showing support for their goals and projects is the cherry on top. You can do this by inquiring about their current or upcoming ventures, offering your assistance or guidance, collaborating with them on projects, or linking them to useful resources and contacts. This kind of support not only shows that you value their success and growth but also creates opportunities for mutual benefit and value exchange.

Regularly give value back by commenting on their Social Media, resharing their posts, introducing them to people who can be of value to them, etc.

If you are an author, send your podcast guests a copy of your book or a free ticket to your upcoming event. Small gestures make a big difference in fostering long-term meaningful relationships with podcasts. Great podcasting is a wonderful way to build your network!

If you want to keep your podcast guests coming back for more, it's all about showing them the utmost respect and professionalism. That means showing up on time, ready to rock, and with your manners turned up to eleven! Be polite, courteous, and mindful of their privacy, preferences, and boundaries during the entire recording, editing, and publishing process. Doing so will not only earn their trust and respect but also enhance your reputation and credibility as a host who takes their craft seriously.

By being punctual and prepared, you demonstrate that you value your guest's time. Politeness and respect for privacy create a comfortable environment for your guests, which often leads to more authentic and engaging conversations. This approach not only fosters repeat appearances but also encourages guests to recommend your podcast to others, potentially expanding your network and audience.

Exer?a uma escuta ativa, saiba divergir sem invalidar a opini?o do convidado, contribua com pontos de vista complementares, provoque sem se colocar numa posi??o de superioridade.

With some guests that I have had a standout experience with, I ask if they would like to come back to explore other topics within their expertise. In addition to this, I sometimes come up with panel ideas where I invite multiple guests back where they can meet and discuss a topic together from unique angles. This has been super successful.

Inviting the same guests back for new episodes can lead to stronger, more creative collaborations. Unique ideas and topics can be explored, and your audiences get to hear all-new perspectives from them. It's always great to have them back so you can continue exploring new conversations and avenues with them.

Going to take a slightly different spin on this. You will KNOW when you have a guest that you click with and that you want to learn more from. If your guest has the time (ask them!), ask if they're willing to go more in depth on a few of the topics you've chatted with them about. What you can then do is not only spend the time building your relationship further, but you can also repack those pieces into a second episode, especially if your guest is really knocking out of the park with content and takeaways. This is also a great way to expose your audience to your guest more than once, which will also give them incentive to return for a second helping of the initial episode, plus tune in in the future for when you reinvite the guest.

Inviting repeat guests not only strengthens relationships but also offers listeners continuity and depth. By suggesting future topics, you're demonstrating an understanding of the guest's expertise, which can be flattering and encouraging for them. It provides an opportunity for the guest to share updates or continued insights on a subject, which can be highly valuable for an audience that has shown interest in the guest's previous appearances. This strategy can turn one-time guests into regular contributors, enriching the podcast's content and diversity of perspectives.

Above all else with a podcast guest, if you consider them as more than a guest and more like a relationship you are developing to create a valuable message together, you will get greater outcomes and greater longevity in your working relationship and friendships.

-Stay Connected: Keep the relationship alive! Send regular check-ins or share content they might find valuable. -Promote Their Wins: Shout them out on social media, mention their latest projects, and make them feel like a star. -Bring the Value: Make every appearance worthwhile. Share insights from past episodes or pitch fresh angles that show you’re genuinely invested in their story. -Show Appreciation: A quick thank-you message or a small gift after each episode keeps things warm and memorable. -Open the Door for Feedback: Let them know you're open to suggestions. It shows respect and makes them feel valued.

To build strong, positive relationships with repeat podcast guests, try these tips: ? Express Genuine Appreciation: Make your gratitude real. Thank them for sharing their insights and time. ? Keep in Touch: Don’t just ghost them after recording. Drop a quick message or share something valuable. ? Promote Their Wins: Celebrate their achievements on your platform—shows you’re invested in their success. ? Personalized Invitations: Each invite should feel unique, not a mass email. ? Share Impact Stories: Tell them how their episode resonated with your audience. Makes them feel valued and keeps them coming back. Building rapport = podcast gold.