How can you learn from Marketing Analytics experts?

1 Follow industry blogs and podcasts

Following the blogs and podcasts of marketing analytics experts is an easy way to learn from them. These platforms provide valuable insights, tips, best practices, and case studies on various topics related to marketing analytics. You can benefit from their experiences, challenges, and successes to apply to your own projects. Examples of blogs and podcasts include Occam's Razor by Avinash Kaushik, a renowned digital marketing evangelist and author; The Digital Analytics Power Hour, a podcast hosted by three analytics consultants and practitioners; Marketing Land, a website that covers all aspects of digital marketing including analytics; and The Marketing Analytics Show, a podcast featuring interviews with marketing analytics leaders and experts.

2 Take online courses and certifications

Gaining theoretical and practical knowledge from marketing analytics experts can be done by taking their recommended online courses and certifications. For instance, Google Analytics Academy is a free platform that teaches you how to use Google Analytics and other Google tools for marketing analytics. University of Virginia has a Coursera course titled Marketing Analytics which teaches you how to measure, analyze, and improve marketing effectiveness using data. BerkeleyX has an edX course called Marketing Analytics: Competitive Analysis and Market Segmentation which teaches you how to conduct competitive analysis and market segmentation using data. Digital Marketing Institute is another global organization that offers various courses and certifications in digital marketing, including marketing analytics.

3 Join online communities and forums

Connecting with marketing analytics experts can be done in several ways, including joining online communities and forums. Through these networks, you can network with other professionals, ask questions, get feedback, and discover new trends and opportunities. For example, r/analytics on Reddit is a great community for analytics enthusiasts and practitioners. The Digital Analytics Association is a professional association that provides resources, events, and networking opportunities for those in the analytics field. Measure Slack is a Slack community for web analytics and digital marketing professionals, while Analytics Vidhya is a website and community for data science and analytics learners and experts.

4 Attend webinars and events

Attending webinars and events hosted by marketing analytics experts is a great way to learn from their research, analysis, and stories. Examples of such webinars and events include Google Marketing Platform Webinars, which feature how to use Google's marketing tools; the Marketing Analytics Summit, an annual event with speakers, workshops, and sessions; MarketingProfs, a website and community with webinars, courses, and events; and Superweek, an annual event that brings together analytics experts, practitioners, and vendors. By attending these webinars and events, you can gain valuable insights and network with other attendees.

5 Learn by doing

A fifth and final way to learn from marketing analytics experts is to learn by doing. This entails applying the knowledge gained from the above sources to one's own projects, experiments, and challenges. Doing so can help reinforce knowledge, test skills, and improve results. To learn by doing, you can set up and track marketing goals and metrics using analytics tools and platforms. Additionally, analyze and interpret marketing data using various methods and techniques. Furthermore, optimize and improve marketing campaigns and strategies using data-driven insights and recommendations. Lastly, share and communicate your marketing analytics findings and outcomes with stakeholders and peers.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?