How can you keep your professional contacts engaged with your personal brand?

1 Identify your target audience

The first step to keeping your professional contacts engaged with your personal brand is to identify who you want to reach and why. Your target audience should be aligned with your goals, interests, and values, and should have a potential to collaborate, refer, or learn from you. You can segment your contacts based on their industry, role, location, level of connection, or any other criteria that makes sense for you. By knowing your target audience, you can tailor your content, tone, and frequency of communication to their needs and preferences.

2 Create valuable content

The second step to keeping your professional contacts engaged with your personal brand is to create valuable content that showcases your skills, knowledge, and personality. Your content should be relevant, informative, and engaging, and should provide some benefit to your audience, such as solving a problem, answering a question, or sharing a insight. You can use different formats and platforms to create and distribute your content, such as blogs, podcasts, videos, newsletters, social media posts, or webinars. The key is to be consistent, authentic, and original, and to avoid spamming or selling.

3 Interact with your contacts

The third step to keeping your professional contacts engaged with your personal brand is to interact with them on a regular basis. This means not only sending them your content, but also responding to their feedback, comments, or questions, and initiating or joining conversations that are relevant to your field or interests. You can also show your appreciation, recognition, or support to your contacts by sending them congratulatory messages, endorsements, referrals, or recommendations. By interacting with your contacts, you can build trust, rapport, and loyalty, and demonstrate your value and expertise.

4 Expand your network

The fourth step to keeping your professional contacts engaged with your personal brand is to expand your network by connecting with new people who share your goals, interests, or values. You can find new contacts through referrals, events, online communities, or social media platforms. When reaching out to new contacts, you should introduce yourself briefly, explain why you want to connect, and express your interest in learning from them or collaborating with them. You should also follow up with them after connecting and offer some value or help. By expanding your network, you can increase your visibility, credibility, and opportunities.

5 Update your profile

The fifth step to keeping your professional contacts engaged with your personal brand is to update your profile regularly to reflect your current achievements, skills, and goals. Your profile should be clear, concise, and compelling, and should highlight your value proposition and differentiation. You should also include relevant keywords, links, and media that showcase your work and expertise. By updating your profile, you can attract more attention, interest, and engagement from your contacts and potential contacts.

6 Monitor and measure your results

The sixth and final step to keeping your professional contacts engaged with your personal brand is to monitor and measure your results. You should track and analyze the performance of your content, interactions, and network, and see how they affect your goals, such as generating leads, referrals, or opportunities. You should also collect and evaluate the feedback, comments, or testimonials from your contacts, and see how they perceive your value and expertise. By monitoring and measuring your results, you can identify your strengths, weaknesses, and areas of improvement, and adjust your strategy accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?