登录查看更多内容

点击“继续加入或登录”，即表示您同意遵守领英的《用户协议》、《隐私政策》及《Cookie 政策》。

How can you keep your personal brand and online presence authentic?

由人工智能和领英社区提供技术支持

Your personal brand is the way you present yourself to the world, both online and offline. It reflects your values, skills, personality, and goals. Your online presence is the sum of your digital footprints, such as your social media profiles, website, blog, portfolio, and reviews. Both your personal brand and your online presence can influence your reputation, credibility, and opportunities. But how can you keep them authentic and consistent, without compromising your integrity or identity? Here are some tips to help you.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Dejan Blagai?

Marketing Operations Manager @Joorney | Digital Marketing is my Passion ?? | LinkedIn Certified Marketing Insider |…
Sanghamitra D.

500+ LinkedIn Profile Audit in 2 months ? 200 + Profile Makeover in 2 years ? LinkedIn Branding & Management ||…
Krychna Baker, CSM, MA

Sr. Legal Program Manager | Operations Leader. Strategic. Agile. Influential. Optimizer

1 Define your purpose

Before you create or update your online profiles, think about why you want to have an online presence and what you want to achieve with it. What is your mission, vision, and value proposition? What are your strengths, passions, and goals? How do you want to help others and make a difference? Having a clear purpose will help you craft a personal brand statement that summarizes who you are, what you do, and why you do it. It will also help you align your online presence with your personal brand and avoid distractions or inconsistencies.

添加您的观点

2 Be yourself

One of the most important aspects of authenticity is being yourself. Don't try to copy someone else's style, voice, or content. Don't pretend to be someone you're not or exaggerate your achievements or skills. Don't hide your flaws or mistakes. Instead, embrace your uniqueness and show your personality. Share your stories, opinions, and insights. Show your values, interests, and hobbies. Be honest, transparent, and respectful. By being yourself, you will attract people who resonate with you and build trust and rapport with them.

添加您的观点

Dejan Blagai?

Marketing Operations Manager @Joorney | Digital Marketing is my Passion ?? | LinkedIn Certified Marketing Insider | Personal Development Enthusiast | Founder at intellidex —Business Empowerment
举报内容
Like any company brand, a personal brand follows an established mission, vision, and values. Your personal values and perspectives shouldn't be bent under the influence of others. Be unique! Our perspective is our unique emblem. And the sign of recognition is masses. Your life and business career carries authentic stories and personal experiences. Could you show them and support your development path? Yes. Undoubtedly.

已翻译

赞

3 Add value

Another way to keep your personal brand and online presence authentic is to add value to your audience. Don't just post for the sake of posting or to sell something. Don't spam or self-promote. Don't share irrelevant or low-quality content. Instead, focus on providing value and solving problems. Share useful tips, resources, and advice. Teach something new or share your expertise. Inspire, motivate, or entertain. Engage with your followers and respond to their comments and questions. By adding value, you will establish your authority and credibility and grow your influence.

添加您的观点

Sanghamitra D.

500+ LinkedIn Profile Audit in 2 months ? 200 + Profile Makeover in 2 years ? LinkedIn Branding & Management || LinkedIn Strategist & Growth Expert || Career Guide & Resume Creator
举报内容
- Authenticity through storytelling: Share personal anecdotes and experiences that relate to your brand's values and mission to connect with your audience on a deeper level. - Collaborate and co-create: Partner with like-minded individuals or brands to bring diverse perspectives and expertise, offering a richer experience for your followers. - Thought leadership: Share your insights on industry trends and emerging topics to position yourself as a thought leader in your field. - Address pain points: Identify common challenges your audience faces and offer practical solutions or guidance to demonstrate your empathy and expertise.

已翻译

赞
Krychna Baker, CSM, MA

Sr. Legal Program Manager | Operations Leader. Strategic. Agile. Influential. Optimizer
举报内容
1. Show Vulnerability Wisely: Authenticity involves vulnerability, but it's important to balance openness with professionalism. Share struggles or failures, but focus on the lessons learned and the growth that resulted from these experiences. 2. Create Value-Driven Content: Every piece of content you share should provide value to your audience. Whether it's educational, inspiring, or entertaining, it should resonate with your brand's values and message. 3. Reflect Your Brand Offline Too: Make sure that your offline behavior and appearance are consistent with your online persona. Authenticity means that there is no disconnect between the person people meet online and the person they meet in real life.

已翻译

赞

4 Be consistent

Consistency is key to maintaining your personal brand and online presence authentic. Don't change your message, tone, or style depending on the platform or the audience. Don't contradict yourself or go back on your word. Don't post sporadically or disappear for a long time. Instead, create a consistent image and voice across all your online platforms. Use the same name, photo, bio, and colors. Stick to your niche and topics. Post regularly and frequently. By being consistent, you will reinforce your identity and recognition and build loyalty and trust.

添加您的观点

5 Keep learning

Finally, keep your personal brand and online presence authentic by keeping learning and growing. Don't stagnate or settle for what you know or have. Don't be afraid to try new things or challenge yourself. Don't ignore feedback or criticism. Instead, embrace change and innovation. Learn new skills or update your existing ones. Explore new trends or opportunities. Seek feedback and improvement. By keeping learning, you will show your curiosity and adaptability and increase your value and relevance.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Sanghamitra D.

500+ LinkedIn Profile Audit in 2 months ? 200 + Profile Makeover in 2 years ? LinkedIn Branding & Management || LinkedIn Strategist & Growth Expert || Career Guide & Resume Creator
举报内容
If you want to see results from your branding efforts, look at these five A's of personal branding: The A's of personal branding are authenticity, action, adaptation, and accountability. Authenticity: Be genuine and true to yourself in your personal brand. Audience: Understand and target your desired audience effectively. Appearance: Present yourself professionally, both online and offline. Articulation: Communicate your values, skills, and uniqueness clearly. Adaptability: Be flexible and evolve with changing circumstances and opportunities.

已翻译

赞

Personal Development

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you keep your personal brand and online presence authentic?

1

2

3

4

5

6

1 Define your purpose

2 Be yourself

3 Add value

4 Be consistent

5 Keep learning

6 Here’s what else to consider

Personal Development

给文章评分

感谢您的反馈

更多Personal Development相关文章

更多相关阅读内容

How can you keep your personal brand and online presence authentic?

1

2

3

4

5

6

1 Define your purpose

2 Be yourself

3 Add value

4 Be consistent

5 Keep learning

6 Here’s what else to consider

Personal Development

给文章评分

感谢您的反馈

查看其他技能