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How can you keep your character animation team up to date with emerging markets and opportunities?

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As a character animator, you know how important it is to stay on top of the latest trends and technologies in your field. But how do you keep your team informed and inspired by the emerging markets and opportunities that are shaping the animation industry? In this article, we'll share some tips and strategies to help you and your team stay creative and innovative in a fast-changing and competitive environment.

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1 Know your audience

One of the key factors that influence the success of your character animation projects is how well you understand your target audience. Different markets have different preferences, expectations, and cultural nuances that affect how they perceive and respond to your characters and stories. To keep your team up to date with the emerging markets and opportunities, you need to do some research and analysis on who you are creating for, what they want, and what they value. You can use tools like online surveys, focus groups, social media analytics, and market reports to gather insights and feedback from your potential customers.

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Lt Cdr Harpreet Mann, LSSGB?

AVP - Programme Management & R&D | Military Veteran | IIM alumnus | Project Manager : Network, Cybersecurity, Crypto equipment | Governance & Risk Mitigation Specialist | Supply Chain Manager I Public Speaker
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Have an exploring and inquisitive mindset. Always honor the ideas from the team, whether you agree or otherwise. Think through them! Conduct small brainstorming meets. Identify the needs of the customers and align your ideas and thoughts with the customer requirements. Capture the ideas from various print and digital platforms, tweak them as per your requirements. Try to keep it simple, yet expressive!

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Joshua Omole

Co-founder @ Adsynthetica | Product management, Innovation Development | Consultant | Futurist #Tech #AI #marketing #Ads
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Understanding your audience is crucial in character animation. It's like crafting a story – customize your animations to match the changing likes of new markets. Study their preferences, adjust to cultural details, and create characters that everyone can relate to, keeping your team at the forefront in this ever-changing creative world.

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Jorge ABJ

Académico de la Escuela de Administración Pública de la Universidad de Costa Rica
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Es importante conocer a nuestra audiencia además, hay muchos elementos creativos que se pueden descubrir al interactuar directamente con nuestro público.

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Sharad Verma

CHRO, Iris Software Inc; Author
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Knowing the persona really well is more difficult than what most people consider. While creative teams mechanically map out the demographics of a broad persona at a high level, understanding the nuances and details - the inner life, desires, needs, frustrations and aspirations of the persona take a lot more work and perception

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2 Explore new platforms and formats

Another way to keep your team up to date with the emerging markets and opportunities is to experiment with new platforms and formats that can showcase your character animation skills and reach new audiences. For example, you can try creating short-form videos, interactive games, VR/AR experiences, or web animations that can be distributed and consumed on different devices and channels. You can also collaborate with other creators and influencers who can help you promote and distribute your work to their followers and fans.

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Jorge ABJ

Académico de la Escuela de Administración Pública de la Universidad de Costa Rica
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Las diferentes plataformas que existen actualmente para todo el mundo digital, son una gran ayuda que agiliza y facilita ciertas tareas, lo cual, es importante para explotar la importancia de esto.

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Sharad Verma

CHRO, Iris Software Inc; Author
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Exploring new platforms specially with innovations like VisionPro from Apple are really important This arena is expanding rapidly with multiple approaches and there are no established standards and “monopolies” yet and th t makes it difficult

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3 Learn new skills and tools

To keep your team up to date with the emerging markets and opportunities, you also need to keep learning new skills and tools that can enhance your character animation capabilities and productivity. You can use online courses, tutorials, podcasts, blogs, and forums to learn from experts and peers in your field. You can also attend workshops, webinars, conferences, and festivals to network and exchange ideas with other animators and industry professionals. You can also invest in new software, hardware, and accessories that can help you create more realistic, expressive, and engaging characters.

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Jorge ABJ

Académico de la Escuela de Administración Pública de la Universidad de Costa Rica
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Siempre es importante, continuar desarrollando o potenciando nuestras habilidades, es por esa razón, que debemos ser proactivos a la hora de generar nuevo contenido que sea innovador.

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4 Seek feedback and inspiration

One of the best ways to keep your team up to date with the emerging markets and opportunities is to seek feedback and inspiration from your customers, colleagues, and competitors. You can use online platforms, communities, and portfolios to showcase your work and receive constructive criticism and suggestions from your audience and peers. You can also use online platforms, communities, and portfolios to discover and appreciate the work of other animators and studios who are creating innovative and original character animation projects. You can also use online platforms, communities, and portfolios to identify and analyze the gaps and opportunities in the market and find ways to fill them with your own unique and valuable solutions.

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Sharad Verma

CHRO, Iris Software Inc; Author
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This is essential skill for creative teams to stay updated and at the cutting edge There is often reluctance to seek feedback as creative people can be ardently defensive of their work given their high level of passion However great innovations always happen in an environment of iterative feedback and improvement

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5 Challenge yourself and your team

Finally, to keep your team up to date with the emerging markets and opportunities, you need to challenge yourself and your team to push the boundaries of your creativity and innovation. You can set goals and objectives for your character animation projects that are SMART (specific, measurable, achievable, relevant, and time-bound). You can also use techniques like brainstorming, mind mapping, sketching, prototyping, and testing to generate and refine your ideas and concepts. You can also use techniques like gamification, rewards, recognition, and feedback to motivate and engage your team and foster a culture of collaboration and learning.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you keep your character animation team up to date with emerging markets and opportunities?

1

2

3

4

5

6

1 Know your audience

2 Explore new platforms and formats

3 Learn new skills and tools

4 Seek feedback and inspiration

5 Challenge yourself and your team

6 Here’s what else to consider

Creativity Skills

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How can you keep your character animation team up to date with emerging markets and opportunities?

1

2

3

4

5

6

1 Know your audience

2 Explore new platforms and formats

3 Learn new skills and tools

4 Seek feedback and inspiration

5 Challenge yourself and your team

6 Here’s what else to consider

Creativity Skills

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感谢您的反馈

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