How can you keep prospects interested after a sales presentation?

Following our sales presentation, we promptly follow up with the prospect. We express our gratitude for their time, reiterate the key value points, and outline the next steps. We send them any relevant materials, such as testimonials, case studies, or demos, that support our claims and answer their questions. We aim to do this within 24 hours of our presentation, or even sooner if possible, to demonstrate our professionalism and enthusiasm.

Here are my favorite bullet points to keep sales prospects interested after a sales presentation: 1. Follow up promptly and consistently. Send a personalized thank-you email within 24 hours of the presentation. Schedule a follow-up call to answer any questions the prospect may have and to address any objections. 2. Provide value beyond the presentation. Continue to educate the prospect about your product or service. Offer to provide a free trial or demo. Make yourself available to answer the prospect's questions and address their concerns. 3. Build relationships. Find common interests and build rapport. Be genuine and authentic in your interactions. Make the prospect feel like they are your top priority.

Continue to share the value other clients have found. If those clients had a need that your prospect didn’t bring up make sure you share that. It very well could have been a need that was overlooked by the prospect. Sharing other clients experiences and value with the solution will continue to infuse positivity and value into the offering. Pending your process, include them in as much as you can so they almost feel like they are already working with you and your solution.

By consistently offering informative webinars and hosting Q&A sessions for our prospects, we maintain their interest and position ourselves as industry experts. This approach has led to a 25% increase in engagement and a noticeable boost in conversion rates within just a few weeks.

Offering free trials are a great way to build trust. They allow the buyer to get the product into their hands so they can test ease of use for themselves. When starting a free trial period, it’s important for the buyer and the seller to align on the use cases and the exit criteria of the trial period. In other words, what exactly will the buyer be testing? And what are 2 or 3 goals that they’re looking to reach during the trial period? If those goals are reached, does that mean the buyer will be ready to move forward?

Teach me thing i don't already know. Teach things people can't Google - you'll keep their attention! Provide insights vs vanilla information.

We've effectively maintained prospect interest by staying in touch and nurturing them throughout the sales cycle. Our CRM system helps us track interactions, preferences, and automate follow-up messages. We also engage with prospects on social media, sharing relevant content and building rapport, which has contributed to a notable increase in conversion rates over last year.

Add a deadline to your proposal because you have to plan for resource capacity and save a potential spot for them. Doing this demonstrates your services are in demand and that you are very active in promoting your services and that you are having many conversations with people just like them at any one time because it doesn't make any business sense to be relying on only one opportunity. That's not how you operate. A great quote from Mark Twain fits here beautifully: "Never allow someone to be your priority while allowing yourself to be their option." And of course, only employ this is you do genuinely have capacity constraints.

Always leave them something to do. I mean, it tests interest and commitment. Think about what they need to do to help move this opportunity forward. Selling is not a one horse race.

Stay in touch and nurture - so important! You presented you product, sent the email, thanked them and all, captured he minutes of the meeting, sent relevant materials, such as testimonials, case studies...everything done within 24 hours (By the book) - now ghosted. silent. nothing. now what? Give them Space & Stay Persistent but Respectful has worked aces for me personally. While it's essential to stay persistent in your attempts to re-engage the prospect, it's equally important to be respectful of their boundaries, striking a balance between staying engaged and being respectful of their time. like how @steve Knapp said "Selling is not a one horse race."