How can you integrate Google Ad Manager with other ad tech platforms?
Google Ad Manager (GAM) is a powerful and versatile ad server platform that allows you to manage and optimize your online advertising campaigns. However, to get the most out of GAM, you may want to integrate it with other ad tech platforms that offer different features and benefits. In this article, you will learn how to integrate GAM with four common types of ad tech platforms: demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and analytics platforms.