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How can you increase your visibility to boost your Corporate Communications career?

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If you are a corporate communications professional, you know how important it is to get your message across to your internal and external stakeholders. But how can you get your own voice heard in a competitive and dynamic field? How can you increase your visibility to boost your corporate communications career? Here are some tips to help you stand out and showcase your value.

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Stephanie Roberts

Head of Global Communications | Expat | Global Communications Leader
Bhanu P.

FAB | Ex-EY, Amazon, HSBC, AXA | Global Communications Leader | Employee Engagement | Business Comms | Executive Comms…
Kelly Torres Betancurt

Te ayudo a contar e impulsar tus historias de impacto social y ambiental para conectar con tu audiencia ?? Tips para…

1 Build your network

One of the best ways to increase your visibility is to build your network with people who can support, mentor, and recommend you. This includes your colleagues, managers, clients, media contacts, industry peers, and influencers. You can network by attending events, joining associations, participating in online forums, and reaching out to people who share your interests and goals. Networking can help you learn from others, find new opportunities, and establish your reputation as a reliable and competent communicator.

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2 Showcase your skills

Another way to increase your visibility is to showcase your skills and achievements through various channels. You can create a portfolio of your work, such as press releases, newsletters, presentations, videos, podcasts, or blogs. You can also share your insights and opinions on social media, podcasts, webinars, or guest posts. Showcasing your skills can help you demonstrate your expertise, creativity, and value to your current and potential employers and clients.

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Stephanie Roberts

Head of Global Communications | Expat | Global Communications Leader
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One thing we, as communications professionals, often find we could be better at is promoting ourselves. We are so focused on our company. One way is to subscribe (for free) to HARO and look for ways to pitch yourself to journalists working on articles—often in top-tier publications. Also, leverage LinkedIn and write articles. After all, 950 million people are on here.

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Bhanu P.

FAB | Ex-EY, Amazon, HSBC, AXA | Global Communications Leader | Employee Engagement | Business Comms | Executive Comms | CSR
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3 tips from my experience: - Create podcasts and share your experiences - Thought leadership articles on trending topics - Teach young generation

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3 Seek feedback

A third way to increase your visibility is to seek feedback from your stakeholders, peers, and mentors. Feedback can help you identify your strengths and areas for improvement, as well as measure your impact and performance. You can ask for feedback after completing a project, delivering a presentation, or writing a report. You can also solicit feedback through surveys, polls, or interviews. Seeking feedback can help you improve your skills, adapt to changing needs, and enhance your credibility and trustworthiness.

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Kelly Torres Betancurt

Te ayudo a contar e impulsar tus historias de impacto social y ambiental para conectar con tu audiencia ?? Tips para impulsar tu Programa de Voluntariado Corporativo
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This is one of the most valuable actions to increase your visibility, it is a good way for you to understand how others see you, what things are going well or what you need to improve. But also, when you seek feedback, you are demonstrating that you are open to listen, that you are humble when it comes to receiving advice to improve, and that creates a very good perception of yourself in front of others.

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4 Pursue learning

A fourth way to increase your visibility is to pursue learning and development opportunities. You can enroll in courses, workshops, webinars, or certifications that can help you update your knowledge, skills, and trends in corporate communications. You can also read books, articles, blogs, or podcasts that can inspire you and broaden your perspective. Pursuing learning can help you stay relevant, innovative, and competitive in your field.

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5 Volunteer your time

A fifth way to increase your visibility is to volunteer your time and skills for a cause or a project that you are passionate about. You can join a nonprofit organization, a community group, or a professional association that can benefit from your corporate communications expertise. You can also offer your services pro bono to a startup, a small business, or a friend who needs your help. Volunteering your time can help you make a positive difference, expand your network, and showcase your social responsibility.

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Kelly Torres Betancurt

Te ayudo a contar e impulsar tus historias de impacto social y ambiental para conectar con tu audiencia ?? Tips para impulsar tu Programa de Voluntariado Corporativo
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Well, I believe volunteering is a good way to connect with people outside your social circle, that means you can increase your network and boost your visibility, reach other communities, other audiences, where you can add value. At the same time you grow as a person and as a professional, because volunteering has a higher purpose in our lives.

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6 Be proactive

A sixth way to increase your visibility is to be proactive and take initiative in your corporate communications career. You can propose new ideas, solutions, or strategies that can add value to your organization or client. You can also seek new challenges, responsibilities, or projects that can stretch your skills and showcase your potential. You can also communicate your goals, aspirations, and achievements to your managers, mentors, or sponsors who can support your career growth. Being proactive can help you create your own opportunities, increase your confidence, and advance your career.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kelly Torres Betancurt

Te ayudo a contar e impulsar tus historias de impacto social y ambiental para conectar con tu audiencia ?? Tips para impulsar tu Programa de Voluntariado Corporativo
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The more exposure you have, the more you can increase your visibility, but at the same time, you must be clear about what you want, but above all, why you want that visibility, and how you want to be perceived. Set your goal, your audience and the messages that will be part of your narrative (your personal brand) and move along that path, adding value and maintaining your humility at every step.

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Linda Pophal, SHRM-SCP, SPHR

B2B Content Writer | Marketing Communication Consultant/Speaker | Human Resources (HR) | HR Tech | Digital Marketing Communications
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Provide value to others both internally and externally. Internally, make sure you have connections across as many departments/functions as possible, especially your key internal customers. Get to know them and what their needs/painpoints are, then help them address those painpoints. Externally, join local groups/organizations as well as online digital groups and forums. Help others - give your knowledge and insights away from time to time. For instance, I often speak at live and digital events on marketing communications and digital marketing and provide specific "how to do it" information. It may seem counterintuitive, but what I've found is that few attendees have the time, inclination or aptitude to actually do it themselves.

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How can you increase your visibility to boost your Corporate Communications career?

1

2

3

4

5

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7

1 Build your network

2 Showcase your skills

3 Seek feedback

4 Pursue learning

5 Volunteer your time

6 Be proactive

7 Here’s what else to consider

Corporate Communications

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How can you increase your visibility to boost your Corporate Communications career?

1

2

3

4

5

6

7

1 Build your network

2 Showcase your skills

3 Seek feedback

4 Pursue learning

5 Volunteer your time

6 Be proactive

7 Here’s what else to consider

Corporate Communications

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