How can you increase your perceived value using scarcity?

1 Create a unique selling proposition

A unique selling proposition (USP) is a statement that summarizes what makes you different and valuable to your employer or potential employer. It should highlight your skills, achievements, and fit for the role or company. A strong USP can help you stand out from the crowd and show why you are worth paying more. To craft your USP, think about what problems you can solve, what benefits you can deliver, and what evidence you can provide to back up your claims.

2 Communicate your alternatives

Another way to create scarcity is to communicate your alternatives, such as other job offers, projects, or opportunities. This can signal that you are in high demand and have options, which can increase your bargaining power and leverage. However, be careful not to sound arrogant or threatening, as this can backfire and damage your relationship. Instead, be respectful and transparent, and express your interest and enthusiasm for the role or company you are negotiating with.

3 Set a deadline

Setting a deadline can also create a sense of urgency and scarcity, as it implies that you have a limited time to make a decision or accept an offer. This can motivate your employer or potential employer to act quickly and meet your expectations, or risk losing you to someone else. However, make sure that your deadline is realistic and reasonable, and that you are prepared to walk away if it is not met. Also, be flexible and open to negotiation, as deadlines can sometimes change or extend due to unforeseen circumstances.

4 Build social proof

Social proof is another psychological principle that can boost your perceived value, as it shows that others recognize and endorse your worth. You can build social proof by collecting testimonials, referrals, recommendations, awards, or recognitions from your previous or current employers, clients, colleagues, or industry experts. You can also showcase your portfolio, publications, certifications, or media appearances that demonstrate your expertise and achievements. These can help you establish your credibility and authority, and increase your attractiveness and desirability.

5 Limit your availability

Finally, you can create scarcity by limiting your availability, such as your time, attention, or resources. This can show that you are busy, productive, and selective, which can make you more appealing and valuable. For example, you can limit the number of interviews you take, the hours you work, or the projects you accept. You can also avoid being too eager, responsive, or accessible, and instead set boundaries and expectations. However, don't overdo it and become unprofessional or unreliable, as this can hurt your reputation and trust.