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How can you increase your merchandise sales in the Creator Economy?

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If you are a creator in the online space, you might have considered selling merchandise as a way to monetize your content and build your brand. Merchandise can be anything from t-shirts and mugs to stickers and posters, as long as it reflects your personality and appeals to your audience. But how can you increase your merchandise sales in the creator economy? Here are some tips to help you out.

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1 Know your niche

The first step to selling more merchandise is to know your niche and what kind of products they are interested in. You can do some research by looking at what other creators in your field are offering, what your fans are asking for, and what trends are popular in your industry. You can also use tools like Google Trends, Pinterest, and Etsy to get some inspiration and see what people are searching for and buying. The more you understand your niche, the more you can create merchandise that matches their needs and preferences.

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David Segovia

Marketing I Marketing Digital I Estrategias de Marketing I Comercial
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Realizar un correcto estudio de mercado para así analizar el alcance de tu producto, para así competir desde una base clara.

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Mariano García Matute

Director General Macacos Publicidad
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Uno de los errores más comunes en emprendimientos es, desperdiciar oportunidades y prospectos de venta ofreciéndoles productos que no quieren o no necesitan. Siempre recuerda que el Cliente va a comprar por sus razones, no las tuyas.

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2 Design with quality

The second step to selling more merchandise is to design with quality and originality. You want your merchandise to stand out from the crowd and reflect your unique voice and style. You also want your merchandise to be durable, comfortable, and functional, so that your customers will enjoy using it and recommend it to others. You can use online platforms like Canva, Photoshop, or Fiverr to create your own designs, or hire a professional designer to help you out. You can also use mockups and samples to test your designs and get feedback before launching them.

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David Segovia

Marketing I Marketing Digital I Estrategias de Marketing I Comercial
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Analizar todo lo referente a qué producto tengo y lo estoy ofreciendo viendo las ventajas y mejorando las desventajas para así ser una mejor opción para el cliente en base a la competencia.

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3 Choose the right platform

The third step to selling more merchandise is to choose the right platform to host your online store and handle your orders, payments, and shipping. There are many options available, depending on your budget, goals, and preferences. Some of the most popular ones are Shopify, Teespring, Printful, and Merch by Amazon. Each platform has its own features, benefits, and drawbacks, so you need to compare them and see what works best for you. You can also use multiple platforms to reach different audiences and markets.

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David Segovia

Marketing I Marketing Digital I Estrategias de Marketing I Comercial
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Y analizar las mejores opciones que generen mayor impacto a la tienda virtual y así atraer mejor alcance en base a la competencia.

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Patrik Wilkens

?? 2 Billion subscribers, 330 Billion views, 35 platforms, 100+ IPs
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Social media platforms invest heavily in shoppable content. Make sure the sales platform you use can be well integrated with your preferred social media platform. Equally important is choosing where to sell your merchandise. Selling via your website offers the lowest entrance barrier, allowing full control over branding and customer experience. Partnering with a licensee can be a hassle-free option, as it outsources the responsibility of manufacturing and distribution. This comes at the cost of lower profit margins and reduced control over product quality and branding. Direct-to-Consumer (DTC) sales through a retail partner require navigating complex retail landscapes but can significantly boost your brand's visibility and credibility.

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Mariano García Matute

Director General Macacos Publicidad
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Es fundamental hacer la diligencia necesaria, conocer los canales de venta y distribución. Es de vital importancia entender que aún existen canales tradicionales y muchas personas solo se alcanzan a través de los canales tradicionales.

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4 Promote with strategy

The fourth step to selling more merchandise is to promote with strategy and creativity. You want to generate awareness and interest in your products, and drive traffic and conversions to your online store. You can use various channels and methods to promote your merchandise, such as your own website, blog, podcast, social media, email list, newsletter, video, live stream, or webinar. You can also use incentives, discounts, giveaways, contests, referrals, or collaborations to boost your sales and engagement. The key is to be consistent, authentic, and value-oriented in your promotion.

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Mariano García Matute

Director General Macacos Publicidad
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Necesitas coordinar estrategias promocionales que atraigan a nuevos clientes a tu marca sin descuidar a los clientes existentes. Un error común en emprendimientos nuevos es ofrecer promociones para clientes nuevos y no ofrecer ningún beneficio para los clientes leales ya existentes.

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5 Engage with your community

The fifth step to selling more merchandise is to engage with your community and build trust and loyalty. You want to create a strong connection with your fans and customers, and make them feel valued and appreciated. You can do this by interacting with them on your platforms, asking for their feedback, suggestions, and testimonials, featuring their photos and stories, thanking them for their support, and rewarding them with exclusive offers, perks, or content. The more you engage with your community, the more you can increase your retention, referrals, and repeat purchases.

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Mariano García Matute

Director General Macacos Publicidad
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Los contenidos en redes sociales deben ser interesantes, las redes están plagadas de imágenes promocionales sin estrategia, sin sentido y sin razón. Proponer acciones comunitarias, presentar información útil a tus clientes. Promover la discusión de diversos temas es mucho más eficiente y genera muchas más interacciones positivas.

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6 Experiment and improve

The sixth and final step to selling more merchandise is to experiment and improve your products, processes, and performance. You want to keep learning, testing, and optimizing your merchandise business, and adapt to the changing needs and preferences of your niche and market. You can use analytics, surveys, reviews, and other data sources to measure your results and identify your strengths and weaknesses. You can also use feedback, trends, best practices, and new ideas to improve your designs, offerings, and strategies. The more you experiment and improve, the more you can grow your merchandise sales and your creator economy career.

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Daniela Rubio

Fundadora Balero Creativo. Especialista en Marketing Digital
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Una de las herramientas que podemos usar para conseguir una mejora continua, es tomar en cuenta las opiniones de nuestros clientes. Con peque?as encuestas podemos conocer sus percepciones y qué opinan sobre la calidad de nuestros productos o servicios, solo preguntar nos da información valiosa sobre lo que podemos mejorar en nuestro proceso. Recibir comentarios y retroalimentación es algo que debemos ver de forma positiva, ya que nos permite tener un punto de partida para aumentar la calidad de nuestros productos y servicios.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you increase your merchandise sales in the Creator Economy?

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1 Know your niche

2 Design with quality

3 Choose the right platform

4 Promote with strategy

5 Engage with your community

6 Experiment and improve

7 Here’s what else to consider

Creator Economy

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