How can you incorporate social media influencers and bloggers into your event?

When adding social media influencers to an event, it’s important to get in contact with them a few months before your event. Because if they have enough time to plan and strategically create content on your behalf, then you will be able to take advantage of their following. Never get them to just post the week before or the day of as it’s not enough time for people that could attend because of that influencer to actually know and plan to be there.

Make sure you are finding the right influencers that can help tell the story you want to tell and reach the demos you want to be reached. People trust other people more than brands sometimes so finding the right person to connect and share that story with the audience is crucial!

Choosing influencers / bloggers that are sharing a similar story to your brands is the first step and maybe the most important. Nailing this down opens up doors to new audiences, and gives your brand some shoulders to stand on. Don’t just invite them, go above and beyond for them. Give them exclusive asset, gifting kits, etc. to make them really fall in love with the brand and the people behind it.

People often chase after the most hyped-up influencers and bloggers in hopes of creating virality. However, they often overlook what's truly beneficial for the brand and, more importantly, their audience. The top influencers aren't always the most famous; they're the most relevant. Look for 'nano' influencers with high engagement rates—those whom people genuinely listen to and interact with. This approach rarely disappoints.

Once you've found your influencers, chat with them about your ideas and where you see things going. See if it resonates with them. It's important to provide some guidance and give them the freedom to put their spin on things—they'll appreciate that. If they genuinely like the brand, they'll know how to promote it authentically. And remember, leave your ego at the door—this is about collaboration.

Keeping tabs on progress and ensuring they stick to the plan is crucial, but I won't overwhelm you with monitoring tools. In my experience, they tend to follow through once you've established a strong relationship. Maintain professionalism while treating them with respect—they're human, after all. Remember, this is a collaboration, so keep that spirit alive!

Une chose simple que je vois souvent oublié est de faire figurer sur vos diaporamas , kakémonos, supports distribués LE HASHTAG de votre événement ce qui permet de s’assurer que les influenceurs mais aussi tous les participants à votre événement postent avec le bon hashtag qui permet de retrouver votre événement . ??