In order to create an effective and sustainable peer feedback system, you need to communicate the purpose, goals, and expectations of the feedback to your team. This includes explaining why and how it will help them improve their consumer service skills, as well as what they need to do to participate and contribute. Additionally, you should train your team on how to give and receive feedback in a respectful, constructive, and actionable way. It is also important to monitor and evaluate the feedback process and outcomes. Collect data on the frequency, quality, and impact of the feedback. Ask for input from your team on their satisfaction and challenges with the system. Lastly, recognize and reward your team for their feedback efforts; acknowledge their participation and improvement in the system, as well as celebrate their successes in consumer service skills.