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How can you incorporate local holidays and events into your SMM content?

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Local holidays and events can be great opportunities to connect with your audience, showcase your brand personality, and boost your engagement on social media. However, you need to plan ahead, do your research, and be respectful of different cultures and traditions. In this article, we'll share some tips on how to incorporate local holidays and events into your social media marketing (SMM) content.

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Mitch Lee

SEO and AI Optimization

1 Know your audience

Before you decide to celebrate or promote a local holiday or event, you need to know who your audience is and what they care about. You don't want to offend or alienate anyone by being insensitive or irrelevant. Use tools like analytics, surveys, and social listening to understand your audience's demographics, preferences, and sentiments. Find out what holidays and events they celebrate, how they celebrate them, and what they expect from brands like yours.

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Mitch Lee

SEO and AI Optimization
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Get in the "know" with your city's culture. There are tons of events happening all the time in your city or neighboring cities that you can leverage for SMM content. Your ICP will attend some of those events. Just make sure it's relevant to your business. You don't want to be selling junk food at a 5k race.

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2 Choose relevant holidays and events

Not every holiday or event is suitable for your brand or your goals. You need to choose the ones that align with your brand values, your products or services, and your marketing objectives. For example, if you sell fitness equipment, you might want to focus on holidays and events that promote health and wellness, such as World Health Day or National Fitness Day. If you sell travel packages, you might want to highlight holidays and events that showcase different destinations, cultures, and experiences, such as Chinese New Year or Oktoberfest.

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3 Plan ahead and schedule your content

Once you have selected the holidays and events that you want to feature in your SMM content, you need to plan ahead and create a content calendar. This will help you avoid missing deadlines, rushing content, or posting inconsistently. You can use tools like Google Calendar, Trello, or Hootsuite to organize your content ideas, assign tasks, and schedule your posts. You should also consider the best times and platforms to post your content, depending on your audience's behavior and preferences.

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Mitch Lee

SEO and AI Optimization
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Most brands are reactive when an event comes around. Two weeks before the event is too late. Make a calendar that highlights events relevant to you and make sure you put a budget and campaign kick off date so you get to it.

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4 Be creative and authentic

One of the challenges of incorporating local holidays and events into your SMM content is to stand out from the crowd and avoid being cliché or boring. You need to be creative and authentic in your content creation and delivery. You can use different formats, such as videos, images, stories, live streams, or polls, to capture your audience's attention and encourage interaction. You can also use humor, emotions, stories, or trivia to showcase your brand personality and connect with your audience on a human level.

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Mitch Lee

SEO and AI Optimization
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Look, most people can tell when you're going to pitch them immediately. Overly edited videos and videos that start with the CEO talking about how they did a good thing lets users know that you lack authenticity. UGC and content that is less focused on the brand is the current... Meta (badum tstttt).

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5 Respect different cultures and traditions

Finally, you need to be respectful and mindful of different cultures and traditions when you incorporate local holidays and events into your SMM content. You don't want to come across as ignorant, insensitive, or exploitative. You need to do your research and learn about the history, meaning, and etiquette of the holidays and events that you feature. You should also avoid stereotypes, generalizations, or appropriation of other cultures. Instead, you should celebrate diversity, inclusion, and awareness in your content.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you incorporate local holidays and events into your SMM content?

1

2

3

4

5

6

1 Know your audience

2 Choose relevant holidays and events

3 Plan ahead and schedule your content

4 Be creative and authentic

5 Respect different cultures and traditions

6 Here’s what else to consider

Social Media Marketing

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How can you incorporate local holidays and events into your SMM content?

1

2

3

4

5

6

1 Know your audience

2 Choose relevant holidays and events

3 Plan ahead and schedule your content

4 Be creative and authentic

5 Respect different cultures and traditions

6 Here’s what else to consider

Social Media Marketing

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