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How can you include sales metrics on your resume?

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If you are applying for a sales-related position, you need to showcase your achievements and skills with concrete numbers and data. Sales metrics are measurable indicators of your performance, such as revenue, quota, conversion rate, customer retention, and more. They can help you demonstrate your value, impact, and potential to recruiters and hiring managers. But how can you include sales metrics on your resume effectively and strategically? Here are some tips to help you.

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Harliien Man

CEO@UnbounceCareers | We help D2C, eCommerce, SaaS, Marketing & Advertising agencies hire top Digital & Tech Talent

1 Choose relevant metrics

Not all sales metrics are equally important for every role and industry. You need to select the ones that align with your target job and company goals. For example, if you are applying for a business development role, you might want to highlight your lead generation, outreach, and pipeline metrics. If you are applying for a customer success role, you might want to emphasize your customer satisfaction, retention, and upsell metrics. To choose relevant metrics, you should research the company, the industry, and the job description, and identify the key performance indicators (KPIs) and expectations.

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Harliien Man

CEO@UnbounceCareers | We help D2C, eCommerce, SaaS, Marketing & Advertising agencies hire top Digital & Tech Talent
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Including sales metrics on your resume is an effective way to showcase your achievements and impact in previous roles. Here's how you can effectively incorporate them: Quantify Achievements: Include precise figures. E.g., "Exceeded sales targets by 25%" or "Generated 3 CR in Q2 sales." Provide Context: Link your achievements to business impact. E.g., "My sales strategy led to a 25% increase in annual revenue." Highlight Awards: Mention any sales awards or recognitions to establish credibility. Specific Examples: Share standout sales successes, like securing a major client or penetrating a new market. Consistency: Show sustained performance, like "Met or exceeded targets for 6 consecutive quarters."

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2 Quantify your achievements

Once you have chosen the relevant metrics, you need to quantify them with specific numbers and percentages. This will help you show your impact and results, rather than just listing your responsibilities and duties. For example, instead of saying "Managed a portfolio of 50 accounts", you could say "Managed a portfolio of 50 accounts, generating $1.2M in annual revenue and achieving 120% of quota". Quantifying your achievements will also help you stand out from other candidates who might have similar qualifications and experience.

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Austin C.

Recruiter | Resumes | Talent Acquisition | Job Search Assistance | Let’s Talk About A Book or Quote That Caught Your Attention!??
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Quantifying your achievements adds so much value for multiple reasons. Sometimes we can get caught up assuming that the interviewer is familiar with your industry, company, or projects. Adding metrics allows you to better communicate project/portfolio size, market impact, position, and performance. This added context will allow you to better align the interviewer’s concerns or expectations regarding your eligibility for the role. Be prepared to speak to each of your metrics or impacts. What did you do to impact this? What did that process look like? Who was affected? How did that impact processes moving forward?

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3 Use action verbs and adjectives

Another way to make your sales metrics more impactful and impressive is to use action verbs and adjectives that highlight your skills and accomplishments. Action verbs describe what you did and how you did it, such as "increased", "negotiated", "closed", or "delivered". Adjectives describe the quality or extent of your achievements, such as "record-breaking", "outstanding", "exceptional", or "top-performing". For example, instead of saying "Met sales targets consistently", you could say "Exceeded sales targets by 15% on average, ranking among the top 10% of sales reps".

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4 Include context and comparison

Sometimes, sales metrics alone are not enough to convey your value and potential. You might need to provide some context and comparison to show how you performed relative to your peers, competitors, or industry standards. For example, you could mention how you improved your sales metrics over time, how you outperformed your quota or budget, how you ranked among your team or region, or how you contributed to the company's growth or market share. For example, instead of saying "Generated $500K in new business", you could say "Generated $500K in new business, representing a 25% increase from the previous year and a 10% market share in a competitive niche".

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5 Format your resume strategically

Finally, you need to format your resume strategically to make your sales metrics stand out and catch the attention of recruiters and hiring managers. You should use bullet points, bold fonts, and white space to highlight your key achievements and metrics. You should also use a reverse-chronological order to list your most recent and relevant experience first. You should also tailor your resume to each job application, using keywords and phrases that match the job description and the company's values and culture. You should also proofread your resume carefully and use a professional and consistent layout and design.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Pallavi Pande - Your Career Growth Partner

16 Years Experience in Resume Writing and Personal Branding: Elevate Your Career | Executive Resume | LinkedIn Branding | Job Search Coaching
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?? Be Specific: Provide concrete, measurable results. ?? Relevant Metrics: Choose metrics tailored to the job. ?? Highlight Achievements: Showcase your most significant wins. ?? Use Action Verbs: Start with strong action words. ?? Demonstrate Consistency: Show ongoing performance. ?? Quantify Achievements: Use percentages, dollars, and timeframes. e.g. Increased sales by 15% in one year, resulting in a $1 Million increase in profits.

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How can you include sales metrics on your resume?

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3

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5

6

1 Choose relevant metrics

2 Quantify your achievements

3 Use action verbs and adjectives

4 Include context and comparison

5 Format your resume strategically

6 Here’s what else to consider

Resume Writing

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How can you include sales metrics on your resume?

1

2

3

4

5

6

1 Choose relevant metrics

2 Quantify your achievements

3 Use action verbs and adjectives

4 Include context and comparison

5 Format your resume strategically

6 Here’s what else to consider

Resume Writing

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