How can you include data and evidence in your presentations?

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Data and evidence are essential for any presentation, especially if you are a researcher who wants to share your findings and insights with your audience. However, presenting data and evidence effectively can be challenging, as you need to balance accuracy, clarity, relevance, and engagement. In this article, we will explore some tips and techniques on how to include data and evidence in your presentations, and how to avoid some common pitfalls.

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Moses Gideon Okasi

Brand Designer and Strategist. I shape customer perception through persuasive stories and visuals.
Huzefa Poonawala

Product Manager, External Marketplaces at Best Buy

1 Choose the right data and evidence

The first step to include data and evidence in your presentations is to select the most appropriate and relevant ones for your purpose and audience. You don't need to include every piece of data and evidence you have, but only those that support your main message, answer your research question, or address your audience's needs and expectations. To choose the right data and evidence, ask yourself what the main point or takeaway of the presentation is, what data and evidence is needed to prove or illustrate the point, how the data and evidence relates to the audience's background, interests, and goals, and how you can present it in a simple, clear, and compelling way.

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Huzefa Poonawala

Product Manager, External Marketplaces at Best Buy
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Choosing data from same timeframe and the same situations, makes an apples to apples comparison. This ensures a valid dataset for a compelling argument. In my experience, I have been able to provide a valid business case by removing any doubts of validity of the data being used. When identifying if a feature will add value, the before and after data needs to be from the same source, same situation, and remove any other causes which would change the data.

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2 Use visuals to display data and evidence

Visuals are a great way to display data and evidence in presentations, as they can make complex or abstract information easier to understand, keep your audience's attention, and boost your credibility. However, not all visuals are created equal, so you should use them wisely. To make the most of visuals for data and evidence, consider the type of visual you use, such as charts, graphs, tables, diagrams, maps, images, or icons. Additionally, use consistent and contrasting colors, fonts, sizes, and shapes to emphasize important points and differences. Make sure to label and title your visuals clearly and accurately with sources and references if needed. Avoid cluttering your visuals with too much data or decoration; instead use white space to create balance and focus. Finally, align your visuals with your verbal narration to explain what they show and why they matter.

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Moses Gideon Okasi

Brand Designer and Strategist. I shape customer perception through persuasive stories and visuals.
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If a picture is worth more than a thousand words, imagine the worth of a video. However, the rule will be to keep it short and engaging. Animated charts or illustrations also qualify as a video. However, a clear understanding of your audience and the impression you want to make is a huge step towards the form of video to use.

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3 Tell stories with data and evidence

In order to make your presentations engaging and memorable, data and evidence need to be paired with stories. Stories can help you connect with your audience emotionally, create interest and curiosity, and make your data and evidence more meaningful. To tell stories with your data and evidence, use a clear and logical structure such as a problem-solution sequence, cause-effect relationship, or chronological order. Additionally, transitions and signposts should be used to guide your audience through your data and evidence and demonstrate how they relate to each other and to your main message. Illustrate your data and evidence with anecdotes, examples, scenarios, or metaphors to show how they affect real people or situations. Finally, rhetorical devices like questions, contrasts, repetitions or surprises can be used to create suspense and interest. Make sure to start off strong and close with a lasting impression.

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4 Avoid common pitfalls

When including data and evidence in your presentations, it's important to be aware of potential pitfalls, such as using inaccurate or outdated information, too much or too little data, or jargon that can confuse your audience. Additionally, you should avoid using biased or unethical data and evidence that may manipulate your audience. It's also essential to provide context and interpretation for the data and evidence you present so that your presentation is meaningful. To ensure you don't make any of these mistakes, you need to check and verify your data and evidence, tailor them to your audience and purpose, simplify and explain them clearly, present them honestly and ethically, and connect them to your main message and your audience's needs and values.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you include data and evidence in your presentations?

1

2

3

4

5

1 Choose the right data and evidence

2 Use visuals to display data and evidence

3 Tell stories with data and evidence

4 Avoid common pitfalls

5 Here’s what else to consider

Presentation Skills

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How can you include data and evidence in your presentations?

1

2

3

4

5

1 Choose the right data and evidence

2 Use visuals to display data and evidence

3 Tell stories with data and evidence

4 Avoid common pitfalls

5 Here’s what else to consider

Presentation Skills

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感谢您的反馈

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