How can you incentivize brand advocates without losing authenticity?

1 Offer value, not bribes

The first rule of incentivizing brand advocates is to offer them something that adds value to their experience, not something that looks like a bribe or a quid pro quo. For example, you can provide them with exclusive access to new features, early bird discounts, free samples, or educational resources that can help them get more out of your product or service. These incentives should be relevant to their needs and interests, and not just generic rewards that anyone can get. By offering value, you show your appreciation and respect for your brand advocates, and you encourage them to share their honest feedback and opinions.

3 Ask for feedback, not promotion

The third rule of incentivizing brand advocates is to ask for their feedback and suggestions, not for their promotion or endorsement. You can do this by conducting surveys, polls, or interviews with your brand advocates, and asking them what they like, dislike, or want to improve about your product or service. You can also ask them for their ideas, insights, or challenges that they face in relation to your industry or niche. By asking for feedback, you show your genuine interest and curiosity in your brand advocates, and you create opportunities for improvement and innovation.

5 Reward them, not exploit them

The fifth rule of incentivizing brand advocates is to reward them for their efforts and contributions, not to exploit them or take them for granted. You can do this by sending them personalized thank-you notes, cards, or gifts, or by offering them referral bonuses, loyalty points, or discounts. You can also surprise and delight them with unexpected perks, such as invitations to exclusive events, webinars, or workshops, or access to VIP support, coaching, or mentoring. By rewarding them, you express your gratitude and admiration for your brand advocates, and you make them feel valued and special.

6 Measure them, not manipulate them

The sixth rule of incentivizing brand advocates is to measure their impact and performance, not to manipulate or pressure them to achieve certain goals or metrics. You can do this by tracking and analyzing the reach, engagement, conversions, and retention that your brand advocates generate through their advocacy activities. You can also use tools, platforms, or dashboards that can help you monitor and manage your brand advocacy program, and provide you with insights and reports. By measuring them, you understand and optimize your brand advocacy strategy, and you provide feedback and support to your brand advocates.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?