How can you improve your SEO skills?

I think the best way to improve your SEO skills is to start by studying reliable online resources and courses to get a solid grasp of the basics. Also setting up your own website or blog is crucial for practicing and seeing SEO strategies in action but not required. And, connecting with SEO experts through LinkedIn or other platforms and webinars has been invaluable for getting real-world insights and feedback.

To improve your SEO Skills, Do these things! Continuous Learning: Stay updated with the latest SEO trends, algorithm changes, and best practices by following industry blogs and taking online courses. Hands-On Practice: Apply what you learn by optimizing your own website or working on SEO projects. Use SEO Tools: Master tools like Google Analytics, SEMrush, and Ahrefs to analyze data and track performance. Analyze Competitors: Study successful competitors to understand their strategies. Experiment: Test different SEO techniques to see what works best. Join SEO Communities: Engage in forums and groups to share knowledge and learn from others.

Read multiple articles on the same topic. There is a wealth of knowledge on basic topics. Learning from multiple sources lets you find common themes that everyone can agree upon while seeing different opinions you may not have thought of.

To enhance your SEO skills, start by mastering keyword research tools like Google Keyword Planner and SEMrush. Stay updated with algorithm changes through blogs from Moz or Search Engine Journal. Learn about on-page SEO techniques, including meta tags, header tags, and content optimization. Practice off-page SEO strategies such as link building and social media engagement. Utilize Google Analytics to track performance and adjust strategies accordingly. Participate in SEO forums and online communities for insights and trends. Finally, regularly test and refine your approach based on data and best practices to ensure continuous improvement.

Follow the guidelines but be skeptical. SEO is ever-changing and advice that Google gives today may not read true tomorrow (looking at you AMPs). Follow the guidelines but test, test, test.

While I agree that testing, measuring, and analytical approach are must-haves from an SEO perspective, I'd like to point out another crucial factor - your clients and stakeholders. Implementing a strong understanding of SEO as a never-lasting process in their heads will prevent numerous unnecessary misunderstandings.

Follow Mark Williams-Cook, Olga Zarr, Aleyda Solis, and then be curious and keep following the profiles that resonates the most to you. Either Sign Up for several newsletter or block half an hour per day to browse Twitter/LinkedIn to know what is happening in the SEO Industry. If you have some tasks that can be done listening to podcast follow and listen to them: each expert you follow will have their podcast. Do not worry if you feel overwhelmed it's normal, this is because time blocking and just allowing yourself to check information on a regular basis does work. Furthermore check for communities, either locals ones or internationals, as well as consider attending events or register for webinars.