登录查看更多内容

How can you improve your leadership communication skills in Merchandising?

由人工智能和领英社区提供技术支持

As a merchandiser, you are responsible for creating attractive and profitable displays of products that appeal to customers and drive sales. But you also need to communicate effectively with your team, your managers, and your vendors to ensure that your merchandising goals are aligned with the overall business strategy and customer needs. How can you improve your leadership communication skills in merchandising? Here are some tips to help you.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

1 Know your audience

Before you communicate with anyone, you need to understand who they are, what they want, and how they prefer to receive information. For example, your team members might need clear and detailed instructions, feedback, and recognition, while your managers might need concise and relevant reports, updates, and proposals. Your vendors might need timely and accurate orders, invoices, and payments, while your customers might need engaging and informative product descriptions, labels, and signs. Tailor your communication style, tone, and content to suit each audience and their expectations.

添加您的观点

DaVon Grant

Curiosity leads to the greatest forms of innovation | 4IR Graphene & textiles | Smart/advanced manufacturing
举报内容
The most effective leaders have one thing in common; they have an amazing way of connecting to their community through their words. In order to be an effective leader, you must be an effective communicator. And to be an effective communicator you must know who you are communicating to. Knowing your audience allows you to speak directly to the passion within someone. Communication, often times, is used as a means of inspiring something within another. Whether that’s action, change, improvement, etc… the purpose of communication is to inspire. Catering your communication style to each entity allows for clarity and reception, which ultimately, fosters better results for the team.

已翻译

赞

2 Choose the right channel

Depending on the purpose, urgency, and complexity of your message, you need to select the most appropriate channel to communicate with your audience. For example, you might use email, text, or phone calls for routine or simple messages, such as confirming schedules, sending reminders, or asking questions. You might use video calls, webinars, or face-to-face meetings for more interactive or complex messages, such as presenting plans, brainstorming ideas, or resolving issues. You might use social media, newsletters, or blogs for more promotional or informative messages, such as showcasing products, sharing tips, or announcing events. Choose the channel that best suits your message and your audience.

添加您的观点

3 Be clear and concise

Whether you are writing or speaking, you need to communicate your message in a clear and concise way that avoids ambiguity, confusion, or misunderstanding. For example, you need to use simple and direct language, avoid jargon and acronyms, and explain any technical terms. You need to use short and structured sentences, paragraphs, and sections, and use headings, bullet points, and visuals to highlight key points. You need to use a logical and coherent flow of ideas, and use transitions, summaries, and calls to action to guide your audience. Be clear and concise in your communication.

添加您的观点

Thierry Monghi

Apparel Pro. Founder Of Urbana Pace (Social Sustainable Enterprise)/I.S Leadership/Multifaceted Artist
(已编辑)
举报内容
Always plan ahead. Often, take brief moments to listen to your communication critics in order to improve as a leader. Good leadership communication is a solemn responsibility. Avoid talking too much to say nothing; be clear; use anecdotes often; and mainly try to meet your subordinates or customers where they are so that they can perceive you easily. For example, if your language is devoid of jargon and acronyms and theirs is, don't hesitate to engage briefly that way with them; you need to somehow let them know that you understand their culture. But in the meantime, you should also try to persuade them to gradually switch to appropriate or concise communication like yours.

已翻译

赞

4 Listen and respond

Communication is a two-way process that requires you to listen and respond to your audience as well as to speak and write to them. For example, you need to pay attention to what they say, ask, or suggest, and show interest, empathy, and respect. You need to provide feedback, acknowledgement, and appreciation, and address any concerns, questions, or objections. You need to invite feedback, suggestions, and opinions from your audience, and encourage participation, collaboration, and innovation. Listen and respond to your audience.

添加您的观点

Thierry Monghi

Apparel Pro. Founder Of Urbana Pace (Social Sustainable Enterprise)/I.S Leadership/Multifaceted Artist
举报内容
There are different ways for a leader to listen: one way or another, appreciatively, empathetically, comprehensively, or critically. I believe that for optimal merchandising exchange, a leader needs to use more comprehensive listening, because this really is a crucial skill in sales: listening and fully understanding messages in order to respond accurately and find a quick and correct solution for a satisfactory sales stage.

已翻译

赞

5 Adapt and improve

Communication is also a continuous process that requires you to adapt and improve your skills based on the results and feedback you receive. For example, you need to monitor and measure the effectiveness of your communication, such as the response rate, the satisfaction level, the conversion rate, or the sales volume. You need to seek and accept feedback from your audience, such as their comments, ratings, reviews, or testimonials. You need to identify and address any gaps, errors, or challenges in your communication, and learn from your successes and failures. Adapt and improve your communication skills.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Liz Rubiano

Director at Terra Energy | Expert in Management, Marketing and Communication
举报内容
I worked with a leader once who was excellent at what she did, she was tasked with creating some of the most beautiful displays in NYC for one of the top luxury retailers in the world. However, her inability to communicate to her team effectively and above all EMPOWER them, resulted in frustration, and an inability for her to reach the next level. Merchandising is a mix between data and creativity and many times, the creative vision we imagine can be difficult to convey. Allowing those under you to LEARN to see things through your eyes is a special skill that merchandising leadership struggles with at times. Be patient with your team and coach on STANDARDS and you’ll see significant improvements.

已翻译

赞

Merchandising

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you improve your leadership communication skills in Merchandising?

1

2

3

4

5

6

1 Know your audience

2 Choose the right channel

3 Be clear and concise

4 Listen and respond

5 Adapt and improve

6 Here’s what else to consider

Merchandising

给文章评分

感谢您的反馈

更多Merchandising相关文章

更多相关阅读内容

How can you improve your leadership communication skills in Merchandising?

1

2

3

4

5

6

1 Know your audience

2 Choose the right channel

3 Be clear and concise

4 Listen and respond

5 Adapt and improve

6 Here’s what else to consider

Merchandising

给文章评分

感谢您的反馈

查看其他技能