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How can you improve your lead scoring process with SMO?

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Lead scoring is a crucial part of social selling, as it helps you prioritize and nurture your prospects based on their level of interest and engagement. However, many salespeople rely on outdated or inaccurate criteria to assign scores, such as email opens, clicks, or downloads. These metrics do not capture the full picture of your potential customers' behavior, preferences, and pain points.

To improve your lead scoring process, you need to leverage social media optimization (SMO), which is the process of enhancing your online presence and reputation across various social platforms. SMO can help you generate more qualified leads, increase your visibility and authority, and build trust and rapport with your target audience.

In this article, you will learn how to use SMO to improve your lead scoring process in four steps:

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Bharadwaj G

B2B Growth | Mergers & Acquisitions | $3.2M in pipeline | Founder & CEO, Inboxpirates
Laura Romero

MENTORA de NEGOCIOS AUTéNTICOS ? Expande tu negocio desde la consciencia y el disfrute mientras generas un flujo…

1 Analyze your social data

The first step is to collect and analyze your social data, which includes the information and insights you can gather from your own and your prospects' social media profiles, activities, and interactions. You can use tools like Hootsuite, Sprout Social, or Buffer to monitor and measure your social performance, such as reach, engagement, sentiment, and conversions. You can also use tools like Mention, Brandwatch, or BuzzSumo to track and analyze your prospects' social mentions, feedback, and content consumption. This will help you understand their needs, interests, challenges, and goals.

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Laura Romero

MENTORA de NEGOCIOS AUTéNTICOS ? Expande tu negocio desde la consciencia y el disfrute mientras generas un flujo constante de clientes alineados.
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Optimizar el proceso de puntuación de leads con SMO implica definir metas claras y elegir canales relevantes para tu audiencia. Genera contenido atractivo, optimiza tus perfiles y fomenta la interacción activa. Utiliza formularios y landing pages para capturar leads y segmenta tu base para priorizar acciones. Mide el rendimiento y ajusta tu estrategia. Así podrás convertir el tráfico de redes sociales en valiosas oportunidades de negocio

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Laura Romero

MENTORA de NEGOCIOS AUTéNTICOS ? Expande tu negocio desde la consciencia y el disfrute mientras generas un flujo constante de clientes alineados.
举报内容
Optimizar tu proceso de puntuación de clientes potenciales con SMO es como afinar un reloj suizo: empiezas por definir tus metas, encuentras los canales adecuados, y luego pones a trabajar contenido de calidad y llamadas a la acción efectivas. Con herramientas de análisis y automatización, puedes transformar interacciones en oportunidades reales de negocio. Es como convertir tus redes sociales en una máquina de generación de leads de alta precisión.

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2 Segment your leads by social criteria

The next step is to segment your leads by social criteria, which are the factors that indicate how likely your prospects are to buy from you based on their social behavior and signals. For instance, you can consider which platforms they use most, their level of engagement with your content or campaigns, the number of followers or connections they have, and how well they align with your brand values. All of these factors play a role in determining how likely they are to purchase from you.

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Bharadwaj G

B2B Growth | Mergers & Acquisitions | $3.2M in pipeline | Founder & CEO, Inboxpirates
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One thing that has been helpful before cold outreach is to read Linkedin profiles. Whenever a profile mentions that they're passionate about something, including that as a reason on why I reached out has always helped have better conversations. This is mainly due to the fact that people love to agree to something they said, even in the possibility of them being wrong. "You mentioned growth was a priority in the your bio" is a great example.

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3 Assign scores to your leads based on social criteria

The third step is to assign scores to your leads based on social criteria, which are numerical values that reflect how qualified prospects are for your offer. To calculate your scores, you can use a formula such as Score = (Social network x Social activity x Social influence x Social affinity) / 100. Additionally, you can use a scale to rank your scores, such as A: 80-100 (highly qualified), B: 60-79 (moderately qualified), C: 40-59 (low qualified), D: 20-39 (unqualified), and E: 0-19 (disqualified). It's possible to adjust the formula and scale according to your own goals and criteria.

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4 Integrate your scores with your CRM system

The final step is to integrate your scores with your CRM system, which is the software that helps you manage your customer relationships and sales processes. You can use tools like HubSpot, Salesforce, or Zoho to sync your social data and scores with your CRM records, such as contacts, accounts, opportunities, and deals. This will help you automate your lead management, track your lead progress, and personalize your outreach and follow-up.

By using SMO to improve your lead scoring process, you can optimize your social selling strategy, increase your conversion rates, and boost your sales performance.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you improve your lead scoring process with SMO?

1

2

3

4

5

1 Analyze your social data

2 Segment your leads by social criteria

3 Assign scores to your leads based on social criteria

4 Integrate your scores with your CRM system

5 Here’s what else to consider

Social Selling

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How can you improve your lead scoring process with SMO?

1

2

3

4

5

1 Analyze your social data

2 Segment your leads by social criteria

3 Assign scores to your leads based on social criteria

4 Integrate your scores with your CRM system

5 Here’s what else to consider

Social Selling

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