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How can you improve your career portfolio and branding in the digital age?

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Your career portfolio and branding are essential tools to showcase your skills, achievements, and value proposition to potential employers and clients in the digital age. However, creating and maintaining an effective portfolio and brand can be challenging, especially with the rapid changes in technology and the online environment. In this article, you will learn some practical tips and strategies to improve your career portfolio and branding in the digital age, and how to leverage them to advance your career goals.

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1 Define your career goals and target audience

Before you start working on your portfolio and branding, you need to have a clear vision of your career goals and target audience. What are you passionate about? What are your strengths and unique selling points? What are the problems you can solve and the value you can deliver? Who are the employers or clients you want to attract and impress? How do they search for and evaluate candidates like you? By answering these questions, you can tailor your portfolio and branding to your specific career objectives and market needs.

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2 Create a professional online presence

One of the most important steps to improve your career portfolio and branding in the digital age is to create a professional online presence that showcases your work, skills, and personality. This includes having a personal website, a LinkedIn profile, and a portfolio platform that are consistent, updated, and optimized for search engines and user experience. You should also use social media, blogs, podcasts, videos, and other online platforms to demonstrate your expertise, share your insights, and build your network and reputation in your field.

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Rick Planos

Career retailer focusing on his third chapter as a non-profit activist focusing on mentorship, intergenerational issues, and leveling the economic playing field.
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Having a robust online presence is doubly important after 50 when too often it is assumed you cannot plug in a laptop. Get a domain name and even a simple website and share in interviews that you built it yourself. It's not hard on Squarespace. When on LinkedIn or any other site, comment on great articles, don't just like. The comments really garner more attention. And don't be afraid to comment and connect directly with the author, even if they are famous. You'll be surprised at how many will connect and commrnt back.

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Toyin Adekola

Technical Virtual Assistant | I help entrepreneurs thrive online with proven technical and digital marketing strategies
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Blogging is a great way to demonstrate your knowledge and establish expertise. It's most effective when you carry out research, learn about subject matters and also reach out to your peers and industry leaders in the process of gathering materials for your blog content. This process keeps you up-to-date, making you a life-long learner who is ever ready to demonstrate professional know-how.

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3 Highlight your achievements and impact

Your portfolio and branding should not only list your skills and qualifications, but also highlight your achievements and impact. You should use specific examples, case studies, testimonials, and metrics to show how you have applied your skills, solved problems, created value, and made a difference in your previous or current roles, projects, or initiatives. You should also use storytelling techniques to make your portfolio and branding engaging, memorable, and persuasive.

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Rick Planos

Career retailer focusing on his third chapter as a non-profit activist focusing on mentorship, intergenerational issues, and leveling the economic playing field.
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Storytelling is so important in all arenas, especially interviewing. The Goodman Center offers amazing information on this and Andy Goodman is an amazing teacher. Keeping stories concise, down to 30 seconds in an interview, is a big plus. Using a Situation, Problem, Action, Result, or SPAR strategy is also an asset.

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4 Showcase your versatility and adaptability

Another way to improve your career portfolio and branding in the digital age is to showcase your versatility and adaptability. This means showing that you can work with different tools, technologies, methods, and teams, and that you can learn new skills, embrace new challenges, and adapt to changing situations. You can do this by highlighting your diverse experiences, projects, and collaborations, as well as your professional development, certifications, and online courses.

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Rick Planos

Career retailer focusing on his third chapter as a non-profit activist focusing on mentorship, intergenerational issues, and leveling the economic playing field.
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Your LinkedIn profile is a place to share the learnings you have added to your skillset. It no longer requires a college degree, take an online class and show how you are expanding your knowledge.

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5 Seek feedback and improvement

Your portfolio and branding are not static, but dynamic and evolving. You should seek feedback and improvement regularly from your peers, mentors, clients, or employers, and use it to refine and update your portfolio and branding. You should also monitor your online presence, track your performance, and measure your results. You should use analytics tools, surveys, reviews, and testimonials to assess how well your portfolio and branding are reaching and influencing your target audience, and how you can improve them.

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6 Promote your portfolio and branding

Finally, you should promote your portfolio and branding actively and strategically. You should use various channels, platforms, and networks to share your portfolio and branding with your target audience, and to generate interest, engagement, and opportunities. You should also use keywords, hashtags, and tags to optimize your portfolio and branding for online visibility and discoverability. You should also leverage your existing contacts, referrals, and testimonials to expand your reach and credibility.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you improve your career portfolio and branding in the digital age?

1

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3

4

5

6

7

1 Define your career goals and target audience

2 Create a professional online presence

3 Highlight your achievements and impact

4 Showcase your versatility and adaptability

5 Seek feedback and improvement

6 Promote your portfolio and branding

7 Here’s what else to consider

Career Management

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How can you improve your career portfolio and branding in the digital age?

1

2

3

4

5

6

7

1 Define your career goals and target audience

2 Create a professional online presence

3 Highlight your achievements and impact

4 Showcase your versatility and adaptability

5 Seek feedback and improvement

6 Promote your portfolio and branding

7 Here’s what else to consider

Career Management

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