How can you improve your backlink profile with SEO metrics?

Well that's a backwards question. You would usually look to build backlinks to improve your search rankings. If you're thinking - how could you improve your backlink profile to make it more desirable for other sites to do exchanges with you? The answer is simple - write more content, and better content. - Create clusters and focus on a specific topic, write 10-25 posts on that topic and link it all to each other - Optimize your content regularly using tools like Frase or SurferSEO - Create detailed briefs before you write an article - Only hire writers with extensive experience in your niche - Invest in creating videos for each post + publish them on YT - Get experts to weigh in on your articles

Every organization collaborates with business partners and peers in its own domain. Find meaningful opportunities for joint marketing and related content that could be cross-linked on both websites. Unfortunately mere backlink farming does not work, you ought to find opportunities for meaningful collaboration. This doesn't necessarily have to be at the highest level as senior management collaboration needs a lot of thought, but at the middle and junior management levels there are lots of opportunities to create collab on a day-to-day operations level.

Personally, I use SEMRush to analyze backlinks, and I'm always making sure I'm choosing high domain authority sites. Diversity and relevance are two key factors in backlinking. I like what Ben Kazinik said about content. Write better content that speaks to your target audience's pain points.

Quality Content, Relevancy, variation of Anchor text, Referring Domains are key metrics in creating backlinks. But, we can't forget the indexing of those Backlinks.

I agree with Ben below here. You improve your SEO with backlinks, not the other way around. This goes for social media with profile tags and hashtags, too. NOTHING is stronger in improving performance than profile tags in tandem with said profile tags engaging with your post in a timely manner.

Here's my go-to routine for this task, also avoid disavowing the good one: - Identify bad backlinks using SEMRush using specific filters they offer (e.g. authority score, toxicity score) - Export it to a list - Import that list to the Google Disavow Tool

Not all backlinks are good for SEO. Bad backlinks, from spammy or irrelevant websites, can harm your reputation and rankings. To find and remove them, watch for low domain authority, high spam score, unrelated content, excessive ads, and unnatural anchor text. If these backlinks are uncooperative, use Google's Disavow Tool to disassociate from them and protect your SEO.

Quality over quantity. New to SEO or not, use this process to create high-quality content that elevates industry expertise: 1) Specify who your target audience is (i.e., more than "potential customers"). 2) Identify potential obstacles to overcome. 3) Determine your end goal (i.e., what do I want them to do as a result?). 4) Select the right channels for distribution. 5) Create long-form content (e.g., blogs, podcasts, etc.), then distribute across short-form platforms (e.g., social media, email campaigns, etc.).

In this age of AI, creating and promoting content that has come out of 'experience' would always outshine other AI-based articles. The experiential content will always be a no-fluff value bomb that the audiences would realize. It would contain real-time learnings, hacks, etc. and this type of information will not be available on the entire internet. Experiential content could be case studies, research, sharing what's working and what's not in the now, cheat sheets, checklists, eye-openers, etc. Such unique, massive value-adding content would for sure fetch backlinks. Staying away from generic content is highly recommended. Such articles for sure wont gather any momentum.

To improve your backlink profile, create high-quality content that's original and follows SEO best practices. Examples include in-depth blog posts, infographics, videos, e-books, and case studies. Promote this content through social media, email, guest posts, and online communities to encourage backlinks. Tools like BuzzSumo, HARO, and Quora can help you find link-building opportunities.

Know what your community wants. Your industry community is usually different than your customer audience, so build healthy community and create sticky, visually appealing content that begs to be shared. Infographics, carousels, short snacky videos with captions. Do NOT just create for the sake of creating. Be critical of your content and be sure what you're putting out is interesting and high value. Backlinks are reputation builders, not just a SEO tool.

If your strategy heavily relies on backlinking, then certainly, this can be a valuable approach. Ahrefs simplifies this process by allowing you to review your backlinks and apply filters to identify the new ones acquired within the past week. Nevertheless, such a step might not be necessary if you have a well-thought-out backlink strategy. Your approach should be the best one for the organic, natural acquisition of backlinks or collaboration within a reputable community where the sources of backlinks are well-known. The need to employ this tactic may arise primarily when engaging in indiscriminate backlink spamming across numerous sites, a practice no reputable SEO professional would endorse.

While it's unlikely that SEO will completely cease to exist, its role, strategies, and tactics will have to evolve due to the rise of AI search tools. Factors Affecting SEO's Existence: Personalization: AI can tailor search results based on individual user behavior, rendering some traditional SEO tactics less effective. Query Understanding: Advanced AI algorithms could understand context and semantic meaning, potentially making keyword-based search optimization obsolete. Content Evaluation: AI could assess the quality, relevance, and trustworthiness of content more efficiently, affecting ranking factors. Real-time Adaptation: AI can update search algorithms in real-time, making it difficult for SEO professionals to "game" the system.

Clicks might seem equal when you present a data set to your superiors; however, you must educate them on the difference between valuable and superficial audiences. It gets costly quickly when you chase clicks that don't add value to your brand. Vanity metrics are massive but you should demand more comprehensive data from your SEO professionals.