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How can you improve mobile app accessibility for first-time users?

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Mobile apps are not only convenient and fun, but also essential for many people who rely on them for daily tasks, communication, and entertainment. However, not all mobile apps are equally accessible and user-friendly, especially for first-time users who may have different needs, preferences, and abilities. If you want to design a mobile app that is inclusive, engaging, and easy to use for everyone, you need to consider some key aspects of mobile accessibility and usability testing. In this article, we will share some tips and best practices on how to improve mobile app accessibility for first-time users.

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Martin Kairys

Senior Product Designer | 15+ Years Driving B2C & B2B SaaS Innovation | Agile & Data-Driven

1 Understand your users

The first step to improve mobile app accessibility is to understand who your users are, what they want, and how they interact with your app. You can use various methods to research your target audience, such as surveys, interviews, personas, scenarios, and user journeys. These methods will help you identify the goals, needs, challenges, and preferences of your users, as well as their demographic, cultural, and contextual factors. By understanding your users, you can design your app to meet their expectations and requirements, and avoid assumptions and biases that may affect their experience.

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2 Follow accessibility guidelines

To improve mobile app accessibility, it is important to adhere to the established accessibility guidelines and standards for mobile platforms. These guidelines provide recommendations on how to make your app accessible for people with various disabilities, such as visual, auditory, cognitive, motor, and speech impairments. You should implement features such as text size and contrast options, voice-over and captions for audio and video content, keyboard and touch input support, screen reader and magnifier compatibility, clear and consistent navigation and layout, simple language and instructions, as well as error prevention and feedback. Furthermore, you can use the accessibility tools and checklists provided by the mobile platforms to test and evaluate your app's accessibility.

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3 Optimize your onboarding

The third step to improve mobile app accessibility is to optimize your onboarding process. This process is the first impression your app makes on users and can determine whether they will continue to use it or not. Thus, it’s important that your onboarding is accessible, informative, and engaging. To do this, provide a clear and concise value proposition that explains what your app does and why users should use it. Additionally, you can offer a guided tour or tutorial that shows the main features and functions of your app. Utilize progressive disclosure and gamification to reveal more information and rewards as users explore your app. Furthermore, only ask for permissions and preferences when necessary and relevant, while also explaining why they are needed. Lastly, allow users to skip or revisit the onboarding steps at any time. You can then use analytics and feedback tools to measure and improve your onboarding performance and retention rate.

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Martin Kairys

Senior Product Designer | 15+ Years Driving B2C & B2B SaaS Innovation | Agile & Data-Driven
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To make your app more user friendly, for newcomers it's important to simplify the onboarding process. Concisely explain the value and features of your app. Use tutorials and gradually reveal information to avoid overwhelming users while also incorporating elements of gamification to keep them engaged. Allow them to navigate through the onboarding process at their pace giving them the option to skip or revisit steps if needed. This approach respects user autonomy and can lead to higher retention, with analytics providing insights for ongoing refinement.

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4 Conduct usability testing

The fourth step to improve mobile app accessibility is to conduct usability testing with real users. Usability testing is the process of evaluating how easy and satisfying your app is to use, by observing and interviewing users as they perform tasks and scenarios with your app. This can help you identify and fix any issues or problems that may affect your app's accessibility, functionality, and desirability. Some of the benefits of usability testing include validating design decisions and assumptions based on user feedback and behavior, discovering and prioritizing user needs and pain points, improving usability, performance, and quality, as well as increasing user satisfaction, loyalty, and advocacy. There are various tools and methods you can use to conduct usability testing such as remote testing, moderated testing, unmoderated testing, A/B testing, and heuristic evaluation.

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Martin Kairys

Senior Product Designer | 15+ Years Driving B2C & B2B SaaS Innovation | Agile & Data-Driven
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In my experience, conducting usability testing with real users is a game-changer for improving mobile app accessibility. One thing I've found helpful is combining different testing methods, like remote and moderated tests, to gather diverse feedback. A/B testing can be particularly revealing for decision-making, while heuristic evaluations offer a quick expert review of usability principles. These steps not only elevate user satisfaction but can also foster loyalty and advocacy for your app.

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5 Keep learning and improving

The final step to improve mobile app accessibility is to keep learning and improving your app based on user feedback and data. Mobile app accessibility is not a one-time project, but a continuous process that requires constant monitoring, evaluation, and iteration. You need to keep up with the latest trends, technologies, and best practices in mobile accessibility, and adapt your app accordingly. You also need to collect and analyze user feedback and data, such as ratings, reviews, comments, suggestions, complaints, and usage statistics, and use them to improve your app's accessibility, usability, and value. By keeping learning and improving your app, you can ensure that your app meets the changing needs and expectations of your users, and stays relevant and competitive in the market.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you improve mobile app accessibility for first-time users?

1

2

3

4

5

6

1 Understand your users

2 Follow accessibility guidelines

3 Optimize your onboarding

4 Conduct usability testing

5 Keep learning and improving

6 Here’s what else to consider

Mobile Design

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How can you improve mobile app accessibility for first-time users?

1

2

3

4

5

6

1 Understand your users

2 Follow accessibility guidelines

3 Optimize your onboarding

4 Conduct usability testing

5 Keep learning and improving

6 Here’s what else to consider

Mobile Design

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感谢您的反馈

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