How can you improve data quality with matching and deduplication tools?
Data quality is essential for any data-driven organization, as it affects the reliability, accuracy, and usability of data. However, data quality can be compromised by various factors, such as human errors, system failures, or inconsistent standards. One of the common data quality issues is the presence of duplicate or similar records in a data set, which can lead to inaccurate analytics, wasted resources, and poor customer experience. To address this problem, data architects can use matching and deduplication tools, which are software applications that help identify and eliminate redundant or conflicting data. In this article, we will explain how matching and deduplication tools work, what benefits they offer, and how to choose the right one for your data architecture.