How can you improve conversion rates for Devoted Health?

1 Understand your audience

The first step to improve your conversion rates is to understand who your target audience is, what their needs and pain points are, and how they search for health care solutions online. You can use tools like Google Analytics, Google Search Console, and Bing Webmaster Tools to analyze your website traffic, keywords, and user behavior. You can also conduct surveys, interviews, and focus groups to get direct feedback from your current and potential customers. By knowing your audience, you can create more relevant and engaging content, offers, and landing pages that match their intent and expectations.

3 Tailor your content

The third step is to tailor your content to different search engines and their algorithms. You need to understand how each search engine ranks and displays your website, and what factors influence their visibility and click-through rates. For example, Google uses features like featured snippets, knowledge panels, and local packs to provide quick and relevant answers to users' queries. Bing, on the other hand, uses features like image carousels, video previews, and social media integration to enhance its results. You can use tools like Moz, SEMrush, and Ahrefs to research and optimize your keywords, titles, meta descriptions, and schema markup for each search engine. You can also create content that answers common questions, provides value, and builds trust with your audience.

4 Leverage social proof

The fourth step is to leverage social proof to boost your credibility and authority in the health care industry. Social proof is the phenomenon where people tend to follow the actions and opinions of others, especially when they are uncertain or unfamiliar with something. You can use different types of social proof, such as testimonials, reviews, ratings, case studies, awards, certifications, and endorsements, to show your visitors that other people trust and recommend your services. You can also use tools like Trustpilot, Yelp, and Facebook to collect and display your social proof on your website and landing pages.

6 Follow up and nurture

The sixth and final step is to follow up and nurture your leads and customers after they convert. You want to make sure that you deliver on your promises, provide excellent customer service, and keep in touch with your customers throughout their journey. You can use tools like Mailchimp, HubSpot, and ActiveCampaign to create and automate email campaigns, newsletters, and reminders that educate, inform, and engage your customers. You can also use tools like SurveyMonkey, Typeform, and Net Promoter Score to measure and improve your customer satisfaction and loyalty.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?