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How can you improve communication between brand designers and developers?

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Communication is key for any successful project, but especially for brand development, where designers and developers need to collaborate closely to create a consistent and engaging identity across different platforms and channels. However, communication gaps and misunderstandings can often arise between these two roles, leading to frustration, delays, and suboptimal results. How can you improve communication between brand designers and developers? Here are some tips to help you bridge the gap and work more effectively as a team.

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1 Understand each other's goals and constraints

The first step to improve communication is to understand each other's goals and constraints. Designers and developers may have different perspectives, priorities, and expectations when it comes to brand development. For example, designers may focus on aesthetics, usability, and emotions, while developers may focus on functionality, performance, and security. Both sides need to respect and appreciate each other's expertise and challenges, and align their goals and constraints with the overall project vision and scope.

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Rafi T

Brand Creation and Development Specialist - Advertising and Marketing Expert
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I myself am working in both areas It means both the designer brand and the developer brand Sometimes I fight with myself This is the challenge of this work Sometimes design and sometimes development have problems

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Rohit Bhargava

Keynote Speaker | Trend Curator | Non-Obvious Company Founder | Best-Selling Author | Listener
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Facilitate discussions and activities that encourage brand designers and developers to empathize with each other's roles and perspectives. For example, organize cross-functional workshops or role-playing exercises where designers step into the shoes of developers and vice versa.

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John Anderson

SEO that gets more customers on your site and into your sales funnel Specialist in online growth, including for SaaS and Startups??
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If in house, then it starts with alignment between teams or departments. All need to be sold on the company's purpose and vision. That aside, one of the most beneficial steps is to have someone who is accountable for operations. This person looks at the typical points of failure in previous or anticipated misunderstandings and optimises processes and brief templates accordingly. It all means nothing if procedures are not followed and commonly understood language is not used.

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2 Establish clear and consistent workflows

The second step to improve communication is to establish clear and consistent workflows. Designers and developers need to agree on how they will communicate, collaborate, and deliver their work throughout the project lifecycle. For example, they need to define the tools, platforms, and formats they will use to share files, feedback, and updates. They also need to set the timelines, milestones, and quality standards they will follow to ensure timely and accurate delivery. By having clear and consistent workflows, designers and developers can avoid confusion, duplication, and errors, and streamline their processes.

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Rohit Bhargava

Keynote Speaker | Trend Curator | Non-Obvious Company Founder | Best-Selling Author | Listener
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Incorporate regular check-ins and reviews into the workflow to provide opportunities for brand designers and developers to sync up, address challenges, and provide feedback. Schedule recurring meetings, such as design reviews or sprint retrospectives, where team members can discuss ongoing tasks, share insights, and troubleshoot issues together.

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3 Use common language and terminology

The third step to improve communication is to use common language and terminology. Designers and developers may use different jargon, acronyms, and concepts when talking about brand development. For example, designers may use terms like color palette, typography, and logo, while developers may use terms like HTML, CSS, and JavaScript. To avoid miscommunication and misunderstanding, designers and developers need to use common language and terminology that both sides can understand and relate to. They can also create a glossary or a style guide to document and explain the key terms and concepts they use.

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Rohit Bhargava

Keynote Speaker | Trend Curator | Non-Obvious Company Founder | Best-Selling Author | Listener
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Facilitate opportunities for cross-training and knowledge sharing between brand designers and developers to foster a deeper understanding of each other's roles, processes, and terminology. Organize workshops, lunch-and-learns, or shadowing sessions where designers can learn about basic coding principles, and developers can gain insights into design principles and techniques.

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Christopher Elliott

Founder |??World Record-Setting Writer | Brand Development & Digital Marketing Communications Strategist. ??Visual Storyteller helping shape the way people feel about your brand??.
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Miscommunication across teams sucks????♂?. So, improving communication between brand designers and developers is crucial for a cohesive brand identity. Here are some tips to help avoid the crossed “lines”: ?Establish a shared vocabulary to bridge the gap between design and development teams. ?Encourage open communication and feedback sessions to address any misunderstandings. ?Emphasize the importance of collaboration and respect for each other's expertise. Speaking the same language and understanding each other's roles, allows designers and developers to work together seamlessly to bring the brand's vision to life. Lets connect further??!

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4 Provide constructive and timely feedback

The fourth step to improve communication is to provide constructive and timely feedback. Designers and developers need to give and receive feedback on their work throughout the project, not just at the end. Feedback should be specific, objective, and actionable, and should focus on the strengths and weaknesses of the work, not the person. Feedback should also be timely, meaning that it should be given as soon as possible after the work is done or received, and not delayed or ignored. By providing constructive and timely feedback, designers and developers can improve their work quality, learn from each other, and build trust and rapport.

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5 Test and iterate together

The fifth step to improve communication is to test and iterate together. Designers and developers need to test their work together to ensure that it meets the project requirements, user expectations, and brand standards. Testing should be done regularly and thoroughly, using different devices, browsers, and scenarios. Testing should also involve the end users, either through surveys, interviews, or usability tests, to get their feedback and insights. Based on the testing results, designers and developers need to iterate their work together, making changes and improvements as needed, until they achieve the desired outcome.

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6 Celebrate and learn from each other

The sixth and final step to improve communication is to celebrate and learn from each other. Designers and developers need to acknowledge and appreciate each other's contributions, achievements, and efforts throughout the project. They should also celebrate the project completion and success, and share their learnings and best practices with each other. By celebrating and learning from each other, designers and developers can strengthen their relationship, boost their morale, and enhance their skills and knowledge.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you improve communication between brand designers and developers?

1

2

3

4

5

6

7

1 Understand each other's goals and constraints

2 Establish clear and consistent workflows

3 Use common language and terminology

4 Provide constructive and timely feedback

5 Test and iterate together

6 Celebrate and learn from each other

7 Here’s what else to consider

Brand Development

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How can you improve communication between brand designers and developers?

1

2

3

4

5

6

7

1 Understand each other's goals and constraints

2 Establish clear and consistent workflows

3 Use common language and terminology

4 Provide constructive and timely feedback

5 Test and iterate together

6 Celebrate and learn from each other

7 Here’s what else to consider

Brand Development

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