How can you identify a unique speaking niche?

2 Research the market and the audience

The second step is to research the market and the audience for your potential speaking niche. Who are the people who need or want to hear your message? What are their pain points, goals, desires, and fears? How can you help them or inspire them? What are the existing speakers, books, podcasts, blogs, or events in your niche? How can you differentiate yourself from them or complement them? Use online tools, surveys, interviews, or social media to gather data and feedback.

3 Validate and refine your niche

The third step is to validate and refine your niche based on your research and feedback. Is there enough demand and opportunity for your niche? Is it profitable and sustainable? Is it aligned with your vision and values? Is it specific and focused enough to attract your ideal audience? Is it flexible and adaptable enough to grow with you? Test your niche by creating a speaker profile, a website, a pitch, or a sample presentation. Get feedback from your target audience, peers, mentors, or clients.

4 Position and promote your niche

The fourth step is to position and promote your niche in the market and the industry. How can you communicate your value proposition, your unique selling point, and your personal brand? How can you showcase your credibility, authority, and authenticity? How can you reach out to your ideal clients, partners, or sponsors? How can you leverage your network, social media, or other platforms to spread your message? Create a marketing strategy, a portfolio, a testimonial, or a case study.

5 Experiment and evolve your niche

The fifth step is to experiment and evolve your niche as you gain more experience, feedback, and insights. How can you improve your skills, knowledge, or delivery? How can you expand your topics, formats, or audiences? How can you innovate your message, style, or approach? How can you respond to changing trends, needs, or opportunities? Keep learning, growing, and adapting your niche to stay relevant, engaging, and impactful.

6 Enjoy and excel in your niche

The final step is to enjoy and excel in your niche as a motivational speaker. How can you celebrate your achievements, rewards, or recognition? How can you express your gratitude, appreciation, or satisfaction? How can you share your passion, purpose, or vision? How can you make a difference, create a legacy, or inspire a movement? Find joy, fulfillment, and meaning in your speaking niche.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?